管理學院經營管理學系

ASIA unversity > 管理學院 > 經營管理學系 > 科技部大專學生研究計畫 > Item 310904400/116434

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/116434

Title:	管理學院經營管理學系
Authors:	2020 yeneneh
Keywords:	Trust, information quality, transaction safety, brand reputation, brand trust, continuous intention to use, factor analysis, structural equation modeling
Date:	Trust and brand reputation in the sharing economy: customer intention perspective
Issue Date:	2023-06-30 01:47:34 (UTC+0)
Abstract:	Trust is a fundamental aspect of sharing economy platforms yet, building trust in sharing economy platforms is challenging because of the absence of individual contact. In developing countries, shared economic spending is increasing; to get the best results from a sharing economy, we need to rely on the system and trust the people. Drawing on an ad hoc survey of 240 respondents of a ridesharing user the study employed exploratory factor analysis to analyze the measure's validity and reliability. Structural Equation Modeling is used to estimates the relationship between independent, dependent, and latent variables. The empirical result indicated both trust in technology and trust in humans significantly affect customer intention. This study found trust imperative for customers to participate in sharing economy platforms, leading to improved customer expectation viewpoints. In this case, sustainable development finds human trust and system trust interwoven. Information quality, transaction safety, and social referrals are also known to increase system confidence and increase the competence, familiarity, and reputation of Human Factor SE.
Appears in Collections:	[經營管理學系 ] 科技部大專學生研究計畫

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