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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/116414


    Title: 探究創新、資訊系統品質與顧客滿意度之研究
    Authors: 鄭正豐
    朱晶華
    Contributors: 管理學院經營管理學系
    Keywords: 創新、資訊系統品質、知覺價值與顧客滿意度
    Date: 108
    Issue Date: 2023-06-30 01:45:45 (UTC+0)
    Abstract: 研究著重於探討創新與資訊系統品質對於顧客滿意度之影響 效果，且導入知覺價值為中介變數，進一步分析知覺價值與顧客滿意 度之關聯性。實證資料主要使用立意抽樣針對消費者運用網路問卷進 行實證研究。多變量分析方法主要包含述敍性統計分析、因素分析、 信度分析與結構方程模型。研究結果顯示創新與資訊系統品質對於顧 客滿意度不存在顯著的關聯性，而創新亦不會使知覺價值產生影響效 果，但資訊系統品質則會對知覺價值產生影響效果，且知覺價值與顧 客滿意度間存在正向顯著關聯性。
    Appears in Collections:[Department of Business Administration] Ministry of Science and Technology College Student Research Projects

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