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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/116413


    Title: 明星代言與網紅業配的消長因素之研究
    Authors: 鄭家年
    陳芝霓
    Contributors: 管理學院經營管理學系
    Keywords: 明星代言、網紅業配、網紅經濟、YouTuber、科技接受模式
    Date: 108
    Issue Date: 2023-06-30 01:45:44 (UTC+0)
    Abstract: 近年來，YouTuber 成為目前最熱門的職業之一，YouTuber 影音創作者的收 入來源除了靠 YouTube 自身的影片觀看次數演算法外，另一大部分是透過與廠 商的商業活動，就是俗稱的業配。這樣的新興行銷手法也改變了以往的模式， 廠商不僅能透過名人代言的提升產品曝光度及銷售量，也能考慮使用業配的行 銷手法。
    Appears in Collections:[Department of Business Administration] Ministry of Science and Technology College Student Research Projects

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