| Abstract: | The main purpose of the study is to investigate the risk of marketing share on the impact of the bank. Further analysis of specific variables including bank management will affect the relationship between bank marketing share and risk. The study adopted data from the Taiwan Economic Journal (TEJ) database from 1996 to 2009 and collected samples of Taiwan's 32 banks, and 397 samples were obtained. The result of the basic model showed that when NPL ratio was measured by the risk, banks can effectively lower the marketing share of banking risk. When the bank marketing share is higher, the higher the banks will loan selectively. When the loans have better quality, the risk of the bank will be lowered. When the capital adequacy ratio of the risk is measured, the results indicated that banks cannot effectively reduce the risk. When the bank marketing share is higher, the better quality of the loans will be, which leads to lower equity capital of the escrow relationship and makes lower capital adequacy ratio. Derivative model, an NPL ratio of the risk measure, suggest board ownership rate and control ownership. The proportion of foreign institutional ownership share of banks with NPL ratios of a negative relationship with capital adequacy rate risk measure, the results show that board ownership rate and control ownership, the proportion of foreign institutional ownership share of banks with capital adequacy ratio has positively related effect. It is said that when board ownership rate, control ownership, the proportion of foreign institutional ownership increases, will increase the effect of bank marketing share, reduce risk. Seats in the shares of deviation from the poor, cross-shareholding structure of banks NPL ratio of market share are positively related. Seats deviated from the difference between shares, cross-shareholding structure of the banking market share and impact of capital adequacy ratio of a negative relationship. It deviated from the poor when the larger share of seats, a cross-shareholding structure of the situation, will reduce the risk of reducing the effect of bank marketing share. Derived from the model, the proportion of national government agencies holds non-performing loan ratio of bank marketing share. The effect was positively related to the banking marketing share .The impact of capital adequacy ratio of a negative relationship should be the proportion of national government agencies. The higher the bank support the government to provide policy loans leads to increased risk. |
