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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/116158


    Title: 應用消費價值理論探討旅客選擇島嶼旅遊之因素
    Authors: 呂佳茹
    李佳蕙
    Contributors: 管理學院休閒與遊憩管理學系
    Keywords: 消費價值理論、知覺風險、消費者選擇行為、島嶼旅遊
    Date: 2018
    Issue Date: 2023-06-29 07:46:36 (UTC+0)
    Abstract: 人們開始注重觀光休閒活動，政府也愈發重視島嶼旅遊；研究消費者的選擇行為，
    對擬定適當的行銷策略而言非常重要。本研究主要以消費價值理論為基礎，探討消費者
    選擇島嶼旅遊與消費價值理論間之關係，以及消費價值因素是否會影響消費者選擇行為，
    並了解知覺風險是否會調節消費者的價值及選擇行為。
    Appears in Collections:[Department of Leisure and Recreation Management] Ministry of Science and Technology College Student Research Projects

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