擬人化角色創作之研究－以中藥材為例

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Title:	擬人化角色創作之研究－以中藥材為例 A Study on the Creation of Anthropomorphic Characters – A Case Study of Traditional Chinese Medicinal Materials
Authors:	王寅瑄
Contributors:	視覺傳達設計學系
Keywords:	中藥材、擬人化、角色創作 Traditional Chinese Medicinal Materials、Anthropomorphism、Character Creation
Date:	2023
Issue Date:	2023-05-02 02:35:38 (UTC+0)
Publisher:	亞洲大學
Abstract:	隨著訊息傳遞的進步，擬人化在各領域中已經廣泛利用於宣傳上，根據許多文獻顯示擬人化設計在與觀者上的互動跟吸引目光都有不錯的迴響，本研究運用擬人化的力量讓枯燥乏味的知識提升學習的動機與互動性，拉近事物與我們之間的距離。此外，高齡社會的影響與生活品質的提升，人們更加注重養生與保健，中藥材的使用從以治療為主漸漸地轉換成預防與保健互相結合的模式，中藥材與養生飲食習慣有著緊密的關係，但大眾對中藥材的辨別與認知卻常混淆不清，故本研究以中藥材為主題，彙整三帖常見中藥配方中的十四種中藥材，藉由將中藥材進行擬人化角色來串連與中藥材知識之間的橋樑，增加觀者主動學習的促進力，並加深對於中藥材特徵與功能的了解，以達到推廣中藥材的文化價值與知識。本研究彙整出三帖配方中的十四種中藥材，進而製作十四款中藥材擬人化角色，並透過專家訪談問卷，以及根據專家提供建議進行中藥材擬人化角色優化，再由250位受測者並進行中藥材擬人化角色之辨識與 ARCS 學習動機滿意度調查問卷。本研究透過問卷的調查了解到若依照男女來區分中藥材擬人化角色之辨識率，女生高於男生居多，但若按照年紀來分辨則是30歲（含）以下的受測者較能接受中藥材擬人化角色，男女皆有高度的學習動機滿意度，其中男性的學習動機滿意度高於女性。最後，希冀本研究藉由十四種中藥材為主題，對擬人化結合傳統知識之相關設計研究有所貢獻以及參考依據。 With the advancement of information transmission, anthropomorphism has been widely used in various fields for promotion. According to many literatures, anthropomorphic design has a good effect on interaction with viewers and attracting attention. In addition, the influence of an aged society and the improvement of quality of life, people are more and more health-conscious nowadays, and the use of traditional Chinese medicinal materials. The use of traditional Chinese medicinal materials has gradually shifted from a predominantly curative model to one that combines prevention and health care. This study aims to promote the cultural value and knowledge of traditional Chinese medicinal materials, by linking the knowledge of traditional Chinese medicinal materials with the anthropomorphic role of traditional Chinese medicinal materials, increasing the active learning power of the viewers, and deepening the understanding of the characteristics and functions of traditional Chinese medicinal materials. In this study, 14 traditional Chinese medicinal materials from 3 formulas were compiled to create 14 traditional Chinese medicinal materials anthropomorphic characters, and expert interviews were conducted to optimize the traditional Chinese medicinal materials anthropomorphic characters based on the suggestions provided by the experts, and 250 participants were tested to identify the traditional Chinese medicinal materials anthropomorphic characters and the ARCS learning motivation survey. Through the questionnaire survey, this study learned that if the recognition rate of anthropomorphic characters of traditional Chinese medicinal materials is distinguished according to men and women, girls are higher than boys, but if they are distinguished by age, subjects under the age of 30 (inclusive) are more likely to accept anthropomorphic roles of traditional Chinese medicinal materials, and both men and women have high satisfaction with learning motivation, among which men's satisfaction with learning motivation is higher than that of women. Finally, it is hoped that this study will contribute to the design research on the integration of traditional knowledge with anthropomorphism by using 14 traditional Chinese medicinal materials as the theme.
Appears in Collections:	[視覺傳達設計學系] 博碩士論文

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