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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/115693


    Title: 環保公益海報中設計表現手法的研究與創作-以四大國際海報設計得獎作品?例
    Research and creation of design expression techniques in environmental protection public welfare posters - taking four international poster design award-winning works as examples
    Authors: 沈堅
    Contributors: 視覺傳達設計學系
    Keywords: 環境保護、公益海報設計、設計表現手法、國際海報比賽
    Environmental protection、Public Welfare Poster Design、Design and expression techniques、International poster competition
    Date: 2023
    Issue Date: 2023-05-02 02:35:36 (UTC+0)
    Publisher: 亞洲大學
    Abstract: 環保問題成為現在社會最關心的問題之一,它也是一個國際性的 問題,?多國家和地區制定了相關的環保措施,並通過一系列的公益 海報進行宣揚,讓人們能意識到保護環境就是保護自己, “與自然重 建和諧,與地球重修舊好”。
    本研究以 2017-2022 年?六年的世界四大權威海報大展中的海? ?研究?象,?四大海?分?是指: “波蘭華沙國際海報雙年展”、 “日本富山國際海報三年展”、“墨西哥國際海報雙年展”以及“芬 蘭拉赫國際海報三年展”等,這六年用環保議題進行創作的得獎作品 特?多,統計得到 36 件海報作品作為研究樣本,除了用文?研究外? 采用一???典案例?分析海報中的環保主題以及設計元素的視覺表 現,並在此基?上?行?性化的海??作。。
    通過研究??,環保海報表現形式主要以文字、色彩、插圖、構 圖四大要素呈?。 環保海報中具體的主題分別是「節約資源」、「樹 木保護」、「動物保護」、「環境污染」、」氣候變暖“這幾個,特 ?是 2019-2022 這三年中因為世界COVID-19 大流行,使得人們談新冠 而色變,因此獲獎作品中”環境污染“主題的作品就顯得比較多,也 可以看出人們渴望世界平安,健康第一。
    本研究在研究世界四大權威海報的基礎上進行創作,自己所創作的 作品入圍日本富山國際海報年展。
    最後希望本研究成果能成為今後設計學學生參與國際海報競賽的參 考指標與方向。
    關鍵詞:環境保護 公益海報設計 設計表現手法 國際海報比賽
    Environmental protection has become one of the most concerned issues in the society, it is also an international problem, more and more countries and regions have formulated relevant environmental protection measures, and through a series of public welfare posters to publicize, so that people can realize that protecting the environment is to protect themselves, "rebuilding harmony with nature, and rebuilding the old with the earth".
    This study took the "Toyama International Poster Triennial in Japan", "Warsaw International Poster Biennale in Poland", "International Poster Biennale in Mexico" and "Lach International Poster Triennial in Finland" among the four major authoritative poster exhibitions in the world as research objects, and took the winning works created on environmental protection issues in the six years from 2017 to 2022, and counted 25 poster works as research samples, and analyzed the environmental protection themes and visual performance of design elements in the posters by literature research and case analysis. And use this to create posters. Through the literature discussion and case analysis of this

    study, it is concluded that the expression form of environmental protection posters is mainly based on four elements: text, color, illustration and composition. The specific themes in the environmental protection posters are "resource conservation", "tree protection", "animal protection", "environmental pollution" and "climate warming", and in the past three years, because of the world COVID-19
    pandemic, people talk about the new crown and change, so the winning works in the "environmental pollution" theme appear to be more, and it can be seen that people desire world peace and health first.
    This research is based on the study of the world's four major authorities posters, and his own works were shortlisted for the Toyama International Poster Annual Exhibition in Japan.
    Finally, it is hoped that the research results will become a reference index and direction for design students to participate in international poster competitions in the future.
    Keywords: Environmental protection ; Public Welfare Poster Design ;Design and expression techniques ;International poster competition
    Appears in Collections:[視覺傳達設計學系] 博碩士論文

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