新冠肺炎疫情對教會經營策略的衝擊與轉型: 以台灣基督長老教會(霧峰教會)為例

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Title:	新冠肺炎疫情對教會經營策略的衝擊與轉型: 以台灣基督長老教會(霧峰教會)為例 The Impact and Transformation of the COVID-19 Pandemic on the Operation Strategy of Church: A Case Study of Presbyterian Church in Wufeng
Authors:	李亞龍
Contributors:	經營管理學系
Keywords:	新冠疫情、科技接受模型、教會轉型 COVID-19、Technology Acceptance Model、Church transformation
Date:	2023
Issue Date:	2023-05-02 02:00:27 (UTC+0)
Publisher:	亞洲大學
Abstract:	為了防範新型冠狀病毒肺炎疫情(以下簡稱為疫情) 的大流行，頒布禁止群聚和保持社交距離的規範。導致包括基督教教會等宗教團體的活動辦理受到限制。本研究為了解疫情對教會經營的衝擊以及提供後疫情時代教會在經營轉型方向的建議，分別採用質性的實地訪談以及量化的問卷分析法來進行研究，研究結果發現教會對於各項活動所採行的因應做法並不相同，如主日禮拜改為線上辦理，而如長照服務、安德列銀行和芥菜種計畫等活動則取消辦理，會眾對主日禮拜採用線上方式持續辦理表示贊同，但對於教會基於健康理由暫停長照服務、安德列銀行和芥菜種計畫等服務性的活動則持有不同意見，他們認為疫情期間正是他們最需要被服務的時期。原本想以主日禮拜活動為例，透過科技接受模型來觀察對接受和反對線上活動的主要原因，但因問卷份數不足以及問卷題目填答出現矛盾，導致信度和效度不佳，導致分析結果缺乏可信度。在後疫情時代，皆支持主日禮拜同時採用線上和實體兩種做法，同時建議提高年輕會眾對教會行政的參與度，以爭取年輕會眾對教會的認同感和向心力。 In order to prevent the spread of the COVID-19 pneumonia epidemic (hereinafter referred to as the epidemic), regulations prohibiting gatherings and maintaining social distance have been promulgated. As a result, the activities of religious groups, including Christian churches, have been restricted. In order to understand the impact of the epidemic on church management and provide suggestions for the direction of church management transformation in the post-epidemic era, this research uses qualitative field interviews and quantitative questionnaire analysis methods to conduct research. For example, Sunday services have been changed to online, while activities such as long-term care services, Andrea Bank and the Mustard Seed Project have been cancelled. The congregation expressed their approval for the continuous online delivery of Sunday services , but hold different opinions on the church’s suspension of long-term care services, Andrea Bank, and Mustard Seed Project for health reasons. They believe that the period of the epidemic is the period when they most need to be served. The original plan was to take Sunday worship activities as an example, and use the Technology Acceptance Model (TAM) to observe the main reasons for accepting and opposing online activities. However, due to the insufficient number of questionnaires and contradictions in filling in the questionnaire questions, the reliability and validity were not good, resulting in lack credibility. In the post-epidemic era, they all support the use of both online and physical methods of Sunday worship. At the same time, it is suggested to increase the participation of young congregants in church administration, so as to win the young congregation's sense of identity and solidarity with the church.
Appears in Collections:	[Department of Business Administration] Theses & dissertations

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