大數據趨動電子資源服務創新之市場策略模式：以醫學資訊產業為例

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题名:	大數據趨動電子資源服務創新之市場策略模式：以醫學資訊產業為例 Big Data-Driven Innovation to Capture User-Experience for Market Strategic Decision : An Empirical Study for Healthcare Information Industry
作者:	陳惠玲
贡献者:	經營管理學系碩士在職專班
关键词:	醫學資訊、日誌資料挖礦、研發管理 Log Data Mining、Medical Information、Research and Development Management
日期:	2023
上传时间:	2023-05-02 01:43:16 (UTC+0)
出版者:	亞洲大學
摘要:	競爭力市場是推動形成企業戰略決策的動因的主要原因。為了確保整合者/促進者在擁有相關利益方的競爭優勢中仍然擁有競爭優勢。特別是根據市場類型的角度，包括利益相關者，業務和背景的方面來檢查和構建設計問題。數據挖掘機制被用於了解加強產品戰略決策的另一重要規則。同時，有用的管理洞察力支持制定戰略決策。這些結果可以幫助企業將資源和重新分配資源用於高潛力的客戶和業務。並確定公司在市場上的地位及其期望和失誤。然後繼續下一步，以客戶為目標，高潛力客戶，新市場或產品線開發等方式，加大市場銷售力度。本研究的局限性在於這個框架的多維度和數據收集的約束。該框架應該一起適用於所有玩家的考慮。這家公司是市場的領導者，市場領導者的戰略是不同的市場挑戰者，市場追隨者和市場更好。 The competitiveness market is the main reason driving motivation forming firm’s strategic decision. In order to ensure the integrator/ facilitator still own the competitive advantage among thress stakeholders. In particular, aspects of stakeholders, business and the context were included to inspect and structure the design problem according to the market type perspective. The data mining mechanism was used to find out another important rules for enhancing strategic deciosn of product. At the same time, the useful management insight to support making the strategic decision. The results could assist the firms to leverage the resouces and reallocation resource to highly potential customers and business line. And to identify the company’s position of the market and its expectation and misson. Then proceed to next step, to anlaysis the targeting customer, high potential customer, where new market will be or product line development and so on to increase market sales. The limitation of this study is the multi-dimention of this framework and the constraints of data collection. The framework should be applied to all player consideration together. This company is a market leader, the strategy of market leader is different market challenger , market follower and market nicher.
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