The purpose of this study was to research the television series and film to image of tourism destination and tourist's motivation. Discussing and analyzing the present studies. We hoped that the plans of improvement could help with the film tourism. Subjects for study were 300 of tourist in the seven destinations in Hengchun. To analyze the collected data, the findings of this study were as follow. The statistical tools of descriptive analysis, Reliability Analysis, Factor Analysis, one-way ANOVA, t-test, Regression Model Analysis in this study. The research result showed Cape No. 7 to Hengchun image No significant effect, significant impact on tourism motivation, Hengchun images of tourists motivations have a significant effect.
