The purpose of this study was to understand inhabitants’ perceived benefits and identification on the support of the Pineapple and Lychee Culture Festival. This study utilized the Benefits Perception Scale, the Identification Scale, and the Support Scale as research tools, and the reliability of the scales were Cronbach's α > .80.Quota sampling method was used. Adults who were over 20 years old were chosen as samples. Five hundred questionnaires were sent out. Four hundred and fifty of them were effective. The return rate was 90.0% .The study used SPSS 12.0 version software to conduct statistical analysis including descriptive statistics, independent t-test one-way ANOVA, Scheffe Method related analysis, analysis of regression, and path analysis. It reaches the following conclusions: 1、The difference in the factors of “participation behavior” and “tangibility” between participating community volunteer group and nonparticipating community volunteer group reaches a significant level. 2、Local inhabitants with different ages, occupations, and distance of house to the activity location have significant differences in Benefits Perception. 3、Local inhabitants with different education, occupations, and average of month income have significant differences in identification. 4、Local inhabitants with different distance of house to the activity location and average of month income have significant differences in Support. 5、There is a positive correlation between Perceived Benefits and Identification. 6、There is a positive correlation between Perceived Benefits and Support. 7、There is a positive correlation between Identification and Support. 8、The Benefits Perception to influence Support in a positive way is through the intervening variable (identification). It means that the Identification has a better prediction for Support than Perceived Benefit. The study provides helpful information to festival activity organizers, government departments and future researchers. Further studies are also suggested.
