| Abstract: | The purpose of this study aimed to understand bicycle riders using Pingtung Bike Route under Highway No.3, to analyze the characteristics of their backgrounds, and to investigate the differences of activity involvement and place attachment. Also, this study explored the correlation between activity involvement and place attachment.
The method used in this study was a questionnaire survey. "The Questionnaire on Pingtung Bike Route Bicycle Riders of Leisure Activity" was employed as an instrument to conduct data collection. A total of 570 copies of the questionnaire were delivered, and 513 valid copies were gathered. These valid copies were analyzed by item analysis, factor analysis, reliability analysis and descriptive statistics, T-test, one-way ANOVA, Pearson’s product-moment correlation, multiple stepwise regression analysis to test assumptions.
The major findings were listed as follows:
（1）Bicycle riders mainly using Pingtung Bike Route were those who were male, those who aged 41 to 50 years old, those who were married and had children, those who served in the military, joined the police force, or worked in public sectors, those whose level of education were college, those who lived in the Pingtung area, and those whose monthly incomes were between forty thousand to sixty thousand NT dollars.
（2）As for background information, the difference in gender and education makes activity involvement of the bicycle riders differ significantly.
（3）In terms of riding characteristics, the difference in weekly frequency of riding, numbers of riding partners, time of riding, amount of bicycle equipment, riding partners, and sources for getting information about Pingtung Bike Route makes activity involvement of the bicycle riders differ significantly.
（4）As to background information, the difference in age, marital status, occupation, education, and monthly income makes place attachment of the bicycle riders differ significantly.
（5）In terms of riding characteristics, the difference in weekly frequency of riding, amount of bicycle equipment, time of riding, starting point into Pingtung Bike Route, and scenic spots of Pingtung Bike Route makes place attachment of the bicycle riders differ significantly.
（6）The three dimensions of activity involvement and two dimensions of place attachment reached a significant positive correlation.
This study testified the connection of activity involvement and place attachment. The findings may provide county management authorities with some workable suggestions related to designing bicycle routes and planning cycling activities, and may serve as a reference to follow-up research. |
