ASIA unversity:Item 310904400/11515
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 94286/110023 (86%)
造訪人次 : 21661821      線上人數 : 463
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/11515


    題名: A Study of Customer Relationship Management Activity to Enhance Customer Satisfaction - Swimming pool as an Object.
    作者: Shie Kuen Ming
    貢獻者: Department of Leisure and Recreation Management
    關鍵詞: Swimming pools;Customer Relationship Management;Service quality;Relationship marketing
    日期: 2011
    上傳時間: 2011-09-30 01:01:37 (UTC+0)
    出版者: Asia University
    摘要: In recent years, scholars have invested in domestic leisure industry research area, with industrial development and constant upgrading of the national income, public attitudes and habits for consumption are also affected.Customer relationship management is a strategy, it focuses on understanding the customer needs, and in accordance with customer demand to build and maintain customer loyalty and satisfaction. Customer relationship management can help resolve competing customers is how to define the industry, individual swimming pool in the minds of consumers to understand the image and positioning, showing the relative competitive situation between the swimming pool, and its analysis can also assist with the swimming pool industry and market competition in their own resources for different customer groups, offering different benefits or added value, timely adjustment and development of future business strategy.
    We start used questionnaire in our study in January 26, 2011 until March 05, 2011. After that, we got 350 responses, but we only got 300 collected responses, effective response rate of about 85.7%. The results show that came to swimming pool customers to feel good customer relationship management activities, will positively impact customer satisfaction on the swimming pool.
    Quality of the service, if so the pool and its customers have a positive feeling satisfied, will enhance customer satisfaction and loyalty to the swimming pool. Conversely, if the pool has negative customer service quality, customer satisfaction is the swimming pool will be reduced.
    顯示於類別:[休閒與遊憩管理學系] 博碩士論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    0KbUnknown576檢視/開啟


    在ASIAIR中所有的資料項目都受到原著作權保護.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋