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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/11508


    Title: The Study of Leisure Tourism Motivation and Accommodation Demand Factors on Elementary School Teachers
    Authors: LIN CHIU-YEN
    Contributors: Department of Leisure and Recreation Management
    Keywords: Domestic Tourism Situation;Leisure Tourism Motivation;Accommodation Demand Factors
    Date: 2011
    Issue Date: 2011-09-30 01:01:30 (UTC+0)
    Publisher: Asia University
    Abstract: The purposes of this study are to understand the domestic tourism situation of elementary school teachers in original Taichung County and the relationship between leisure tourism motivation and the accommodation demand factors in order to provide suggestions for educational institutions in making travel plans for teachers, and for domestic tourism operators in operating and managing accommodation business. This uses self-created study includes 165 public elementary schools in the original Taichung County, and questionnaire to survey 410 elementary school teachers. 392 questionnaires are collected and 387 are valid. Descriptive statistics, item analysis, factor analysis, reliability analysis, independent sample t-test, one-way ANOVA, Scheff? comparison, and canonical correlation analysis are used to analyzing the data. The results are as follows:
    1. In the situation of domestic tourism, tourism rate, number of trips, tourism residence time and accommodation costs are higher for elementary school teachers than for the general people (tourists). Elementary school teachers are likely to travel by "self-driving " with "family members " in groups of "2-5 people ". Most of them gather travel information from "the introduction of their colleagues and relatives " and like to stay in "general tourist hotel".
    2. As for the leisure tourism motivation, males and females are significant different in the "physical and mental health" dimension. People in different age groups are significant different in the "self-learning " and "interpersonal and work " dimensions . People with different marital status are significant different in the " physical and mental health " dimension . People with different years of teaching experience are significant different in the "innovation experience " dimension . People with different positions are significant different in the "self-learning " dimension. People with different educational backgrounds are significant different in the " interpersonal and work " dimension.
    3. As for the accommodation demand factors, males and females are significant different in the "transportation guide" dimension. People in different age groups are significant different in the "appearance of the hardware " dimension. People with different marital status are significant different in the " appearance of the hardware " and "supporting software " dimensions. People with different years of teaching experience are significant different in the "transportation guide" dimension. People with different positions are significant different in the " supporting software " dimension. People with different educational backgrounds are not significant different in the five dimensions of the accommodation demand factors.
    4. There is a significant positive correlation between leisure tourism motivation and accommodation demand factors for elementary school teachers.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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