Relationship between destination image and tourist's willingness-to-visit: Comparisons of two-stage image

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题名:	Relationship between destination image and tourist's willingness-to-visit: Comparisons of two-stage image
作者:	Cai Yu Lian
贡献者:	Department of Leisure and Recreation Management
关键词:	destination image;organic image;complex image complex image
日期:	2011
上传时间:	2011-09-30 01:01:24 (UTC+0)
出版者:	Asia University
摘要:	Destination image, which have been demonstrated to have positive impact on tourist’ visit intention, can be divided into three stages according to its formation process. While in previous studies, the effects of different image stage on tourist’s visit intention has been ignored. Thus this thesis focused on the comparison of the effects of organic and complex image on tourist’s visit intention by selecting the Li-shang scenic area. 353 valid questionnaires were obtained for empirical test. The results from t-test indicates that the differences between organic and complex image of Li-shang scenic exits, and in which six items in complex image has higher mean score than that of organic image. Further more, the visit intention of ever-visit tourist sample has higher mean score than those of non-visit tourist sample, while in the non-visit tourist sample, for most of the relationship coefficients between image and visit intention are higher than that of ever-visit tourist sample.
显示于类别:	[休閒與遊憩管理學系] 博碩士論文

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