Abstract: | This study investigated the experience of children watching the existence of self-esteem movement, according to the related literature content development "experience of self-esteem scale" measuring the strength of self-experience. To verify the child spectator sport "Self-Esteem Motivation ","Fan dentification", "Self-esteem experiences " and "Watching Intention" relationships and mutual influence. Assuming 1.Those who have higher "Fan Identification", have higher "Self-Esteem Experiences". Assuming 2. Those who have higher "Fan Identification", have higher "Watching Intention". Assuming 3.Those who have higher "Self-Esteem Motivation", have higher "Self-Esteem Experiences". Assuming 4.Those who have higher "Self-Esteem Motivation", have higher "Watching Intention". Assuming 5.Those who have higher "Self-Esteem Experiences", have higher "Watching Intention". The Relay Team at the campus after the Games, a total of eight classes for high school issued 227 questionnaires, excluding one invalid questionnaires, a total of 226 questionnaires were valid and effective recovery of 99.9%. According to a sample of 226 valid use of SPSS statistical software for data analysis, data analysis methods included descriptive analysis, reliability analysis, analysis of variance, regression equation, and to test the hypotheses are justified. The level of significance set Alpha=0.05. Self-esteem experiences as dependent variables, class identity and self-esteem motivation as independent variables, verify H1, H3, the regression equation of both of which are significant, these two assumptions are supported; to watch as the dependent variable will, Fan Identification and Self-Esteem Motivation, Self-Esteem Experiences as independent variables, validation H2, H4, H5, partial regression coefficient is only Self-Esteem Experiences significant standardized regression coefficients, and class identity and self-esteem motivation of the two standardized regression coefficient is not significant, indicating H5 hypothesis is supported, and H.2 and H.4 not supported. |