What motivates tourists to get involved in cyberspace? A comparative look at two countries

ASIA unversity > 人文社會學院 > 外國語文學系 > 期刊論文 > Item 310904400/114981

請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/114981

題名:	What motivates tourists to get involved in cyberspace? A comparative look at two countries
作者:	Dadva, Alaleh;Dadvari, Alaleh;穆馬速;Moslehpour, Massoud;楊婷?;Yang, Ting-Ying;Virid, Martha;Vega, Martha Viridiana Peacuterez
貢獻者:	醫學暨健康學院心理學系
關鍵詞:	perceived usefulness attitude toward social media travel planning attitude electronic word of mouth user-generated content
日期:	2022-NA
上傳時間:	2023-03-28 01:12:03 (UTC+0)
出版者:	亞洲大學
摘要:	This paper aimed to test the influences of perceived usefulness on travelers’ willingness to create user-generated content (UGC) through attitudes toward social media, travel planning attitude, and electronic word of mouth, as mediating variables, and compare the proposed model results between two culturally and geographically distinct nations. The research model and the interactions among the constructs were tested and validated through structural equation modeling. Randomly selected qualified responses from Mexican (N=192) and Taiwanese (N=200) participants were analyzed. The comparative analysis of statistical results showed that in Mexico, travel planning attitude does not directly influence travelers’ involvement in UGC. Instead, choosing a travel destination is the reason why Mexicans would generate content. However, in Taiwan the non-significant direct relationship is between electronic word of mouth and user-generated content. Despite the massive social media affect in Taiwan, reading and collecting information online is not the reason for Taiwanese to get involved in providing online content. Research findings assist the destination marketers and tourism stakeholders to identify essential elements that positively motivate and inspire travelers’ intention to share opinions through social media in order to promote or adjust plans and adopt compatible strategies to successfully form and influence travelers’ decision-making behavior.
顯示於類別:	[外國語文學系] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
index.html		0Kb	HTML	76	檢視/開啟

在ASIAIR中所有的資料項目都受到原著作權保護.

資料載入中.....