應用推敲可能性模式探討假新聞的說服路徑

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题名:	應用推敲可能性模式探討假新聞的說服路徑 The Path Of Believing In Fake News: Based On Elaboration Likelihood Model
作者:	吳雨庭 WU, YU-TING
贡献者:	資訊傳播學系
关键词:	假新聞;推敲可能性模型;中央路徑;周邊路徑 Fake News;Elaboration Likelihood Model;Central Route;Peripheral Route
日期:	2020
上传时间:	2022-12-19 02:50:55 (UTC+0)
出版者:	亞洲大學
摘要:	隨著科技發展的進步，網際網路與社群媒體作為媒介，使訊息迅速擴增及大量傳播，然而缺乏守門機制的網路媒體和快速的傳播下，使人們來不及過濾接收到的訊息，因而假新聞流竄的現象越來越嚴重，近年來假新聞造成了許多危害，於是假新聞成為全球共同關心的重要課題。本研究應用推敲可能性模型(ELM)來探討哪些因素會影響民眾判斷新聞的真實性，推敲可能性模型(ELM)是一種描述資訊處理和態度改變的說服模型。本研究依據資訊類型(政治類新聞與生活類新聞)和所出現的平台類型(社群媒體和新聞網站)設計了4份問卷，依據文獻，所探討的影響因素有中央路徑的論點品質和主題相關性，以及周邊路徑的新聞圖像、來源可信度和同質性。本研究結果顯示，無論是政治類新聞和生活類新聞，論點品質對於新聞真實性評估具有影響性，此外來源可信度在政治類新聞組別中具有關聯性但在生活類新聞組別中則無，主題相關性在生活類新聞組別中具有影響性但在政治類新聞組別中則無影響性。 Due to the development of science and technology, large amounts of information can be rapidly expanded and disseminated through the Internet and social media. Furthermore, the lack of a gatekeeper mechanism leads to the phenomenon of fake news becoming more and more serious. Fake news has caused many harms, so fake news has become an important issue of common concern worldwide.This study employed the elaboration likelihood model (ELM) to investigate factors that affect people's judgment on the authenticity of news. ELM is a persuasive model that describes information processing and attitude changes. According to the news type (political and life news) and platform type (social media and news sites), we designed four questionnaires. Based on the literature, the factors investigated included the argument quality and relevance (the central route), as well as image, source credibility and homogeneity (the peripheral route).The results of this study show that the argument quality has an impact on the evaluation of news authenticity in both political news or life news groups. The source credibility is influential on the evaluation of news authenticity in the political news group but not in the life news group. Relevance is influential in the life news group but not in the political news group.
显示于类别:	[資訊傳播學系] 博碩士論文

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