現今網際網路發達，資訊透明化，使線上購物市場越來越大，競爭也越來越激烈，但利潤卻日益微薄，因此網路賣家會透過許多資訊去掌握顧客需求及市場流行趨勢，應用各種行銷方法來提高消費者購買動力及忠誠度。目前銀飾品樣式多元化，講求設計感，對現代人而言更成為整體時尚衣著打扮之一部分，因此銀飾品是許多人在穿搭時不可或缺的配件。本研究以探討銀飾品之相關資料及線上購物系統，透過資料探勘技術，取得有效價值資訊來輔助線上購物銀飾品之銷售策略參考。 Nowadays, with the developed Internet and transparent information, the online shopping market is getting bigger and bigger, and competition is getting fiercer, but profits are getting thinner and thinner. Therefore, online sellers will use a lot of information to grasp customer needs and market trends various marketing methods to increase consumer buying motivation and loyalty.At present, silver jewelry has diversified styles and emphasizes design sense. For modern people, it has become a part of the overall fashion dress. Therefore, silver jewelry is an indispensable accessory for many people.This research is based on the discussion of relevant information of silver jewelry, and through data exploration technology, to obtain effective value information to assist the online shopping silver jewelry sales strategy reference.
