| Abstract: | 本探討目的在幫助音樂教室找到經營成功的關鍵因素。本研究以定性研究(Qualitative Research)為核心，在經過Oliver Mesly的關鍵成功因素CS法則由文獻歸納出五個音樂教室經營成功的關鍵構面（行銷、教學、經營、內部組織及售後服務），並對這五個構面提出問題，並依照與訪談對像-「享音樂藝術空間」的創辦人、教師及學生家長及該地區其它音樂教室之教職員進行深入訪談後，再增加三個關鍵構面（核心價值、地方人際網路及風險管理），最後總出下列八個音樂教室經營成功關鍵因素，並提供建議後續研究題目，提供後繼研究者參考。建立核心價值、具備高度風險管理意識、拓展地方人際網路、具備傳統與創新融合的行銷、具備創新經營思維、教學重視軟硬體的革新與彈性、注重內部管理的進化及提供加值多元的客服。
The purpose of this research is to help the afterschool music education find the key business success factors. The core method of this research is Qualitative Research. With the Critical Success Factor method from Oliver Mesly, five business success dimensions of afterschool music education are organized. The five dimensions are: Marketing, Education, Business Strategy, Management and After Service. And then by the Qualitative Research method, the founder, teachers and parents of a student from a local music school, Enjoy Music Ensemble, are deeply interviewed. To balance the interview information, an interview of an employee from another local music school in the same neighborhood is enclosed. After all information are analyzed, three more business success dimensions are added: Core Value, Local Networks and Risk Management. Finally, suggested topics for future researches are introduced and eight key business success factors of the afterschool music education are introduced as followings: 1. Creating Core Value, 2. Highly Sensitivity of Risk Management, 3. Exploring Local Network, 4. A marketing Strategy Combination with both Traditional and Social Network Patterns, 5. Innovating Business Strategy, 6. Creative Syllabus and Teaching Environment, 7. Employees Oriented Management, 8. Add-On Customer Service. |
