茶業博覽會具備產業（市場）、競賽與活動等特性，並兼具民眾參與及媒體宣傳，可成為國家╱城市的品牌行銷契機；並可帶來中長期效益，包括國家╱城市的印象及定位、環境設施規劃及服務品質、創造就業與地方經濟產值、基礎設施的建設與規劃。本研究探討遊客參與動機、博覽會活動項目滿意度、重遊意願之研究以南投縣茶業博覽會舉辦10年成效為施政重點項目，本研究設計問卷透過網路調查總計回收250份，研究結果。 The Tea lndustry Expo has the characteristics of industry (market), competitions and activities,as well public and media participation lt can become a marketing opportunity for brand of the city and country; it also can bring much benefits Help be become big and impression and city that has , Environmental facilities planning and service quality, create more jobs and product quantity, Construction and planning. This study explores the motivation and satisfaction of tourists and get experience, This research takes the 10-year results of the Nantou Tea Industry Expo as the key governance project.There are total of 250 copies were collected through online surveys and the results of the studied.
