文創產業是世界的時代趨勢，在臺灣業已發展多年。國內文創產業雖蔚為大流趨勢，卻常被評為創新力不夠或文化底蘊不足，更常流於為吸引消費而冠上的形容詞。本文以禮坊與藝術家合作的案例為研究對象，透過數據以及深度觀察的實例分析，探討藝術文創和產業合作產品的市場價值分析，以及藝術家、文創、企業之間的合作模式。產業在文創美學的結合實踐和參與中，藝術不僅能為產業的商品加值，也能將企業的形象深根化並且提升。繼而提出企業如何和藝術（家）、文化相互呼應、彼此提升的管道和模式，以藝術文創結合產業所產生的新型態的行銷策略，為傳統產業找出一條新的可能之商業模式，實踐藝術家「藝術文創美學的生活化」的創作理念，達到產業、藝術創作者、消費者三贏的結果。 Cultural and creative industry is developing and growing rapidly throughout the world. In Taiwan, cultural and creative industry has developed for decades. However, it is criticized lack of cultural implication and creativity. The study is based on the real case of alliance between the art (the author) and the enterprise (Rivon). By analyzing the marketing data and the long-term field work experiences, the study will review the market value of the products and explore the alliance model between artists, cultural and creative industry and enterprise. It is supported in this case that with nurture of art and cultural creativity, enterprise could highly value-added their products elevate the brand image. Moreover, the study presents an inspired ABC module to achieve mutual benefit, that is to integrate art, business and culture.
