臺灣戲曲文化傳承、創新與推廣 :以葉青歌仔戲劇館為例

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Title:	臺灣戲曲文化傳承、創新與推廣 :以葉青歌仔戲劇館為例 Cultural Heritage, Innovation and Promotion of Taiwanese Opera – A case study of Yeh-Chin Taiwanese Opera Theater
Authors:	劉玳銨 LIU, DAI-AN
Contributors:	經營管理學系碩士在職專班
Keywords:	臺灣歌仔戲;文化傳承;創新;推廣;戲劇館 Taiwanese Opera;Cultural heritage;Innovation;Promotion;Theatre
Date:	2020
Issue Date:	2022-12-19 02:47:12 (UTC+0)
Publisher:	亞洲大學
Abstract:	本研究以葉青歌仔戲劇館為例，旨在探討臺灣傳統歌仔戲之戲曲文化。不僅探討臺灣傳統歌仔戲曲文化之起源，亦探究臺灣歌仔戲曲有關傳承年輕化(Inheritung Youth)、創新技術(Innovation and Technology)、推廣永久(Promote Permanent)，俾使臺灣傳統歌仔戲曲文化能躍升國際舞台，成為國際觀光客來臺灣必看的文化劇種。本研究運用深度訪談及焦點團體訪談等研究方法，訪談臺灣歌仔戲名人，蒐集資料、歸納分析，以探究臺灣歌仔戲之文化傳承、創新、推廣的重要性。研究結果顯示葉青歌仔戲劇館未來關聯性，得以傳承年輕化、創新技術化、推廣永久化為非常正面的影響。研究結論其一：現代的娛樂太多元，農業時代歌仔戲的唯一性已不復存在。其二：要提升年輕觀眾對歌仔戲的喜愛，唯有藝術本體的技術「創新」，有年輕族群喜愛的藝術元素才是根本年輕族群更是文化傳承之本。臺灣歌仔戲曲文化傳承年輕化是歌仔戲的ㄧ線生路。歌仔戲曲創新技術化是為藝術本質的提升、流行元素的注入。歌仔戲推廣永久化是為了全球華夏名族記取祖先的忠、孝、節、義成為最優質的公民。國際觀光平台「葉青歌仔戲劇館」是臺灣歌仔戲的一口活泉。未來的研究方向：以芭雷舞當基礎為歌仔戲的（工）唱腔曲調加入時下流行的元素嘻哈風（Hiphop And Rap)的創新如何能普及為全台歌仔戲團體一起執行，才具備藝術轉型成功。 This study aims to explore the traditional Taiwanese opera culture by conducting a case study of Yeh-Chin Taiwanese Opera Theater. This article not only discusses the origin of traditional Taiwanese opera culture, but also explores the Inheriting Youth, Innovation and Technology, and Permanent Promotion, allowing the traditional Taiwanese opera culture to showcase in an international stage and become a must-see cultural drama for international tourists visiting Taiwan.Facilitated by in-depth interviews and focus group interviews with Taiwanese opera stars, we have collected data and analyzed the results to look into the importance of cultural heritage, innovation, and promotion of Taiwanese opera. The research results show that the future relevance of Yeh-Chin Taiwanese Opera Theater significantly and positively affects the youthfulization, technological innovation, and permanent promotion of Taiwanese opera.The conclusions of the study are as follows : First, the uniqueness of Taiwanese opera in the agricultural era no longer exists, under a diversified entertaining environment as such. Second, the only way for Taiwanese opera to attract the young audience is the technological "innovation" of the artistic body. The foundation is that there are artistic elements that young people love, and young people are the basis of cultural heritage. The youthfulization of cultural heritage brings vitality to Taiwanese opera, whereas the technological innovation helps enhance the essence of art and implant popular elements. The permanent promotion of Taiwanese opera is for Chinese people all over the world to remember the loyalty, filial piety, ethics and justice of their ancestors and become the best citizens. The international tourist platform " Yeh-Chin Taiwanese Opera Theater " is a living fountain of Taiwanese opera.Future research direction: The way to popularize this innovation that is based on ballet, adding the popular elements of hip-hop and rap to the singing tunes of Taiwanese opera shall be further discussed, and in turn let all the Taiwanese opera groups perform together to achieve the success of artistic transformation.
Appears in Collections:	[Department of Business Administration] Theses & dissertations

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