順風飛行俱樂部於2020年於台灣成立第一間飛機展示中心門市，我們致力於打造舒適、專業且高質感的環境空間，主張傳遞民眾正確飛行觀念導向外，同時也透過展示中心不同場景創造出獨特的體驗情境，觸發顧客對於飛行的喜好與夢想，引起加入俱樂部的高度參與感，認同企業文化。而首先著手於探討對體驗行銷等相關基礎理論，再從初始展示中心的陳設規劃，深入至硬體、軟體層面做多面向的置入。本研究主軸為運用策略體驗模組涵蓋五種變項及體驗媒介當中的空間環境及人員兩部份，再於體驗矩陣架構中來做分析，經由團隊部門討論整合，於展示中心接待俱樂部來店客戶交流互動期間，增強體驗豐富性，審視投入的情境橋段是否有達到相為呼應的效果，而研究分析得知：觀察客戶肢體語言的提示、位置停點順序、時間或相關提問來檢視投入的體驗設計在各環節是否被有效的發揮，而為其強化該部分，解決客戶疑慮彼此產生共鳴，修正缺失，不斷創新精進，並提出在營運上實務建議和意見反饋，對公司未來提升更多元的綜觀綜效價值。 Shunfeng Flying Club established the first aircraft showroom in Taiwan in 2020. We are committed to creating a comfortable, professional and high-quality environment space. We advocate the transmission of the correct flying concept to people and also create unique experience environment through different scenes to inspire the customers' preferences and dreams to flyingby experience situation in showroom, and arouse a high sense of participation to the club and agree with the company culture. The first step is to explore related basic theories such as experience marketing, and then go from the initial layout of the level of hardware and software to make a multi-faceted placement in the showroom.The main axis of this research is to use the strategic experience module to cover the five variables and two part of experience medium and personnel in the air, then analyzed through experience matrix structure. For enhance the richness of experience and examine whether the invested situational arrangement have the effect of echoing each otherduring interaction and communicated with the customer in the showroom, We discussed and integrated through our team. The analysis of research shows that: To examine put into the experience design Whether effectively used in each link, we observe the prompts of the customer's body language, the sequence of location stops and time or related questions.For strengthen this part of it, solve customer doubts to resonate on each other,correct deficiencies, continue to innovate and improve, and raise a practical suggestions and feedback on operations. In this way, we will increase the value of the overall view and the comprehensive effect to the company in the future.
