7-ELEVEN及全家便利商店已經成為台灣零售業的兩大龍頭，7-ELEVEN靠著其較早深根市場和廣大的實體店面市佔率，穩坐長年冠軍，全家雖晚7-ELEVEN十年起家，但近來創新的表現上可圈可點，隨著台灣超商零售業日益升高，競爭也愈演愈烈，其商業模式和服務創新勢必有其獨特之處。本研究將會透過Osterwalder和Pigneur(2012)的九大商業模式和Hertog(2000)的服務創新，透過深度訪談的方式取得個案的資料並加以分析比較，進而再提出些建議來幫助雙方個案做未來方向之參考，也可供後世學者做其研究。 7-ELEVEN and FamilyMart have become the main retail industry in Taiwan. 7-ELEVEN relied on its early entry into the market and the market share of the majority of physical stores, firmly sitting in the championship for many years. Although the FamilyMart started 7-ELEVEN ten years later, the recent innovation performance is remarkable. As Taiwan's retail industry is increasing and competition is intensifying, its business model and service innovation are bound to have its own unique features.This research will use the nine business models of Osterwalder and Pigneur (2012) and the service innovation of Hertog (2000).Through depth interviews to obtain and analyze data. Then give some suggestions to help the cases of both sides to make reference to the future direction, and also for future scholars to do their research
