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http://asiair.asia.edu.tw/ir/handle/310904400/114283
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| Title: | 寵物犬飼主對選購市售零食、鮮食零食或自製鮮食比較之研究
The research about pet owner how they chose the the treat snack or fresh food treas from pet store or DIY fresh treats for their own pets |
| Authors: | 林千卉
LIN, CHIEN-HUI |
| Contributors: | 休閒與遊憩管理學系碩士在職專班 |
| Keywords: | 產品屬性;購買動機;零食挑選;寵物犬鮮食製作;寵物疾病
purchase;treat choices;making of pet foods;,product attributes;,pet illnesses |
| Date: | 2020 |
| Issue Date: | 2022-12-14 09:13:25 (UTC+0) |
| Publisher: | 亞洲大學 |
| Abstract: | 在少子化、高齡化社會、頂客族的興起以及人際關係疏離的情況下，寵物已經成為人們最好的陪伴者，親密程度就像是伴侶、朋友或家人的關係，也因此人們開始將寵物擬人化的飼養，導致人與寵物的關係開始產生變化，從原本的利益取向逐漸轉變為情感取向，而這樣的轉變讓寵物市場發現了新的商機，用寵物食品來舉例，一般的及單純的飼料已經沒辦法滿足現在這種注重高品質及營養訴求的消費者，於是新型態的寵物鮮食食品及鮮食零食等相關產品開始活躍於寵物市場。 此研究主題將以訪談的方式來探討寵物犬(毛小孩)依體型、年齡、身體狀況是否影響飼主在市售零食或是鮮食之購買意願、挑選動機、製作意願等，共分為四種，分別為研究背景、研究動機、研究目的、名詞解釋。 研究結果將包含:1.受訪對象為寵物鮮食專業領域者和一般飼主2.飼主背景 (年齡、性別、飼養數量、與毛小孩相處關係、寵物健康觀念)3.市售零食、市售鮮食、自製鮮食，選擇?理由?4.給毛小孩轉換鮮食的原因?5.轉換鮮食後有無明顯差異或改善的地方? 研究結果發現飼主消費者大多為女性，年齡層多為25~35歲，結論也顯示從飼主性別與毛小孩的關係來看，受訪者偏向年輕族群，對飼養多隻寵物的意願較高，和毛小孩的親密程度也較高，因此對於鮮食這種新型態的產品或寵物疾病和健康方面的觀念接受度也高出許多，而毛小孩的年齡也會直接影響到身體的變化，以及疾病的輕重狀況，導致飼主對於無法調整及客製的市售零食購買意願就會降低，轉向購買適口性高、養身為主的鮮食或是自製鮮食，也因為和寵物的親密程度很高，因此較在意寵物的感受和注意寵物身體的變化，進而給予對寵物較健康的鮮食類零食。
In the society of less children,greater longevity ,childless trends and self-isolation cases,pets have been the best company for people;the relationship between them is as close as friends,partners and families,thus allowing owners to treat pets as humans and changing the connection between them from beneficial tendencies to more of an emotional orientation,resulting in new opportunities to find businesses in the pets market.Using pet food as an example,simple and more merely pet food cannot meet the higher quality and nutrition requirements of consumers who seek for a better lifestyle for their pets.For this reason,fresh foods and treats for pets as well as similar products in the pet market industry are becoming more active today. This research will be in the form of interview focusing on how pets’age,body type and health condition affect owners’willingness,aim,choice of purchasing either dry or fresh foods and so on,into four types:research background,aim and purpose of research and terminology. Research results are based on types such as:1.The owners who desire a higher quality choice of food for their pet vs.simpler feeders.2.Owner’s background (age,gender,number of pets owned,feeding times,frequency and budget of purchasing pet foods,relationship between owner and pets and opinion on their pets’health).3.Regular treats,fresh foods,homemade fresh foods,number of people chosen for this research and purpose.4.Reason of transitioning pets from regular foods onto fresh foods 5.Effects of transitioning their pets into fresh foods.6.Differences between before and after partially/fully transitioning their pets from regular foods onto fresh foods. |
| Appears in Collections: | [休閒與遊憩管理學系] 博碩士論文
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