商業行銷是企業成功獲取利潤及創造企業形象的核心。自人類有紀錄以來，商業模式就不斷在演進，那要如何成為成功之商業模式並永績經營，且創造深具特色之企業，成就生產方，銷售方，消費方三方共贏之商業模式就成為重中之重。在現今供過於求的超競爭時代，能夠留住消費者的商模才能成為成功的商業模型，本文是以個案的方式去探討1997開始在台灣廣為盛行之日常用品郵購公司一美樂家公司，研究如何創造顛覆所有傳統商業模式，創造並擁有95%以上的超高回購率，提供給企業界一個成功之商業模型範本，讓企業深耕並得以永續發展。 Commercial marketing is the company successfully makes a profit and the core of creating a corporate image. Since human on record ,the business model is constantly evolving , how to become a successful business model and operate forever and create a unique enterprise, achievement producer, seller, consumer a win-win business model becomes the top priority. In today ’s super competitive era of oversupply, retaining consumers is a successful business model, this article is a case study to start in 1997 taiwan is widely popular on a daily necessities mail order company Melaleuc, study how to create a subversion of all traditional business models create and own a super high repurchase rate of over 95% provide a successful business model template for the corporate world allow enterprises to deepen their cultivation and achieve sustainable development.
