| Abstract: | 隨著全球經濟的深入發展，區域合作發展不斷加強，絕大多數企業的生產都超越國內界線，實現從本土到全球的緯度運作。因此，企業如何不斷提升優勢以適應環境變動，從而提升企業之競爭力，讓企業可以永續發展，已經成為產業重要之議題。本研究採用個案研究法，以勤美集團為研究個案，探討個案的發展歷程，透過動態能力之定位、流程與路徑等三個構面進行分析，以瞭解個案公司從初創期、發展期、西進期、國際化時期到文創發展時期文創發展時期之路徑、策略選擇以及未來走向。研究發現個案公司在初創期，因襲舊公司之產品線，仍以鑄造業務為主；其次，在發展期，朝上游垂直整合，成立進出口貿易公司，直接掌握原料之源頭；其三，在西進期，基於過去以生產外銷鑄件為基礎，跨入多角化經營、外部購併、及實施內部創業；其四，在國際化時期，持續多角化增長策略，持續擴充鑄造本業以及跨入不動產、商場及飯店等新事業；最後，在文創發展時期文創發展時期，個案公司融入藝術生活與文創聚落，創造新價值以滿足顧客的需求
With the in-depth development of the global economy, the development of regional cooperation has been strengthened, and the production of most enterprises has exceeded the domestic boundaries, realizing the latitude operation from local to global. Therefore, how to constantly update self advantages to adapt to environmental changes, so as to enhance the competitiveness of enterprises, so that enterprises to develop sustainably, has become a common issue in the industry. This study adopts a case study method and takes the CMP group as a case study to explore the development process of case companies. It analyzes through the three dimensions of "processes, positioning and path" of dynamic capabilities, to understand the development path, strategy choice and future trend of the case company from the start-up stage, development stage, westward stage, internationalization stage to the cultural and creative development stage. The study found that in the start-up stage, the case company was still dominated by the foundry business because of the product line of the old company. Secondly, in the development stage, vertically integrates upstream, establishes import and export trading companies, and directly grasps the source of raw materials. Thirdly, in the westward stage, based on the production and export of castings in the past, the case company has entered into diversified operation, external merger and acquisition, and internal entrepreneurship. Fourthly, in the internationalization stage, the case company continued to diversify its growth strategy, expand its foundry industry and develop new businesses such as immovable property, shopping malls and hotels. Finally, in the cultural and creative development stage, the case company integrated into art life and cultural and creative settlements to create new value to meet customer needs |
