探討宗教產業服務模式：服務供應鏈觀點

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Title:	探討宗教產業服務模式：服務供應鏈觀點 Exploring the Service Models of Religious Industry : A Perspective of Service Supply Chain
Authors:	張捷翔 ZHANG, JIE-XIANG
Contributors:	EMBA高階經理碩士在職學位學程
Keywords:	服務供應鏈;服務模式;宗教產業;個案研究 Service supply chain;Service model;Religious industry;Case study
Date:	2021-06-25
Issue Date:	2022-12-06 08:31:43 (UTC+0)
Publisher:	亞洲大學
Abstract:	本研究採個案研究法，個案對象為嗣漢天師府，目的為以服務供應鏈架構探討宗教產業之服務模式，以創造宗教產業新價值。此架構包括供應商、服務設計者、服務提供者及顧客等四構面，經分析個案之具體服務內容，所得結論如下，首先，服務對象為一般信徒信眾；而服務設計者、服務提供者皆為嗣漢天師府，在服務設計方面係以道教科法醮典為依據，此外，在服務提供方面，個案規劃一完整之服務流程，包括前期信眾登記申請、中期法典籌備工作、以及進行祈福法典儀式等三個階段，每一階段亦有詳細之服務流程；最後供應商為宗教文物配合商家，依據上述服務流程，文物配合商家需在祈福法典儀式中提供對應文物用品，使此服務臻於完善。最後提出管理意涵供產業實務管理者參考。 This study adopts a case study method, the object of the case is Sihan Tianshifu, the purpose is to explore the service model of the religious industry based on the service supply chain structure, so as to create new value for the religious industry. This structure includes four dimensions: suppliers, service designers, service providers and customers. After analyzing the specific service content of the case, the conclusions are as follows. First, the service targets are ordinary believers; while service designers and service providers are both In order to inherit the Han Tianshifu, the service design is based on the Taoist science and law codes. In addition, in terms of service provision, the case plans a complete service process, including the preliminary registration application for the believers, the mid-term code preparation, and the blessing There are three stages including the code ceremony, each stage also has a detailed service process; the last supplier is a religious cultural relics cooperation business, according to the above service process, the cultural relics cooperation business needs to provide the corresponding cultural relics in the blessing code ceremony, so that this service can reach perfect. Finally, it puts forward the meaning of management for the reference of industry managers.
Appears in Collections:	[EMBA高階經理碩士在職學位學程] 博碩士論文

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