營養標籤對學齡兒童在食品的健康意識之影響

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Title:	營養標籤對學齡兒童在食品的健康意識之影響 Effects of nutrition labels on health awareness of school-age children in food
Authors:	徐崇嘉 HSU, CHUNG-JIA
Contributors:	視覺傳達設計學系
Keywords:	包裝正面營養資訊標示;包裝;健康意識;城鄉差距 Front of Package Nutrition Labeling (FOP);packaging;health awareness;urban-rural gap
Date:	2021-08-05
Issue Date:	2022-11-28 08:11:24 (UTC+0)
Publisher:	亞洲大學
Abstract:	超重和肥胖症已被描述為一種全球流行病，嚴重影響到成年人和兒童的健康。包裝正面營養資訊標籤(Front of Package Nutrition Labeling, FOP)可以提高消費者對不健康食物的警覺性。本研究目的是找尋有效嚇阻，並提高兒童的健康意識之FOP營養標籤。本研究使用4款FOP營養標籤，檢視兒童對零食包裝的健康意識，包括：每日攝取量(guideline daily amounts, GDA)、交通信號燈(traffic light system, TLS)、黑色警告系統，與蘋果圖案(本研究設計)之標籤。本研究招募343位六年級的兒童，包括223位居住城市及120位居住鄉村的兒童。首先，由30位三至六年級的兒童評選出經常購買的8款零食。接著，每款零食按照它們的營養成份，分別合成4款FOP營養標籤圖片，共計有32款樣本。最後，以問卷方式評估零食包裝的健康程度與營養標籤的注目性。研究結果可以得出四個結論，包括：(1)鄉村兒童對零食包裝的健康意識薄弱，(2)經常購買零食的兒童的健康意識較低，(3) GDA、蘋果及TLS標籤可幫助兒童確定更健康的零食的選擇，(4)黑色警告標籤無法誘使兒童做出更健康的選擇。此研究結果可提供包裝的標籤設計，期能有效提高兒童的健康意識。 Overweight and obesity have been described as a global epidemic that seriously affects the health of adults and children. Front of Package Nutrition Labeling can increase consumers' awareness of unhealthy foods. The purpose of this study is to find effective deterrence and improve children's health awareness on the FOP label. This study uses four FOP labels to examine children’s health awareness of snack packaging, including: guideline daily amounts (GDA) label, traffic light system (TLS) label, black warning system label, and label with an apple pattern (designed in this study). This study recruited 343 children in sixth grade, including 223 children living in cities and 120 children living in rural areas. First, 30 children in grades 3 to 6 selected 8 snacks that they often buy. Then, each snack was synthesized into 4 FOP label images according to their nutritional content, and there were a total of 32 samples. Finally, a questionnaire was used to evaluate the health of snack packaging and the noticeability of nutrition labels. Four conclusions can be drawn from the research results, including: (1) rural children have weak health awareness of snack packaging, (2) children who often buy snacks have low health awareness, and (3) GDA, Apple and TLS labels can help children Determine healthier snack choices, and (4) Black warning labels cannot induce children to make healthier choices. The results of this research can provide packaging label design, which can effectively improve children's health awareness.
Appears in Collections:	[Department of Visual Communication Design] Theses & dissertations

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