本論文研究探討，家庭休閒活動中，父母親參與嬰幼兒爬行活動的重要性與滿意度的感受，了解父母親參與嬰幼兒爬行活動的動機，目的為能提供家庭休閒的服務品質，以及分析業者改善活動品質為參考。以e-BABY國際教育集團所舉辦的嬰幼兒爬行活動為問卷調查對象。並進一步運用IPA模式分析重要性－滿意度評估，進行活動服務品質關鍵要素。本研究結論:(一)報名來參加嬰幼兒爬行活動的媽媽年齡最主要為30-39歲，職業為家管，來報名參加的家長以第一次第一胎為最主要，參加嬰幼兒爬行活動主要動機為寶貝成長過程做紀錄。(二) IPA分析結果為:可以增加與孩子互動機會、為了對孩子有更多的了解坐落在加強改善區。 This paper explores the importance and satisfaction of parents participating in infant crawling activities in family leisure activities, to understand the motives of parents participating in infant crawling activities, the purpose is to provide family leisure service quality, and to analyze the industry to improve the quality of activities as a reference. Take the infant crawling activities organized by e-BABY International Education Group as the subject of the questionnaire survey, and further use the IPA model to analyze the importance-satisfaction evaluation, and carry out the key elements of the service quality of the event.The conclusions of this study: (1) The age of mothers who signed up to participate in infant crawling activities is mainly 30-39 years old, and their occupation is a housekeeper, parents who come to sign up take the first birth as the most important thing, and the motivation to participate in infant crawling is to record the baby’s growth process.(2) The results of the IPA analysis are: it is possible to increase the opportunity to interact with children and to be located in the strengthening improvement area in order to have more understanding.
