以手機遊戲「原神」為例——探討手機遊戲之發展趨勢

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Title:	以手機遊戲「原神」為例——探討手機遊戲之發展趨勢 Take the mobile game 「Genshin Impact」 as an example - Discuss the development trend of mobile games.
Authors:	汪林 WANG, LIN
Contributors:	數位媒體設計學系
Keywords:	碎片化時間;原神;跨平台;二次元文化;開放世界;接受美學 Fragmentation time;Genshin Impact;Cross-platform;Two-dimensional culture;Open world;Reception aesthetics
Date:	2021-08-23
Issue Date:	2022-10-31 06:39:34 (UTC+0)
Publisher:	亞洲大學
Abstract:	手機遊戲作為目前中國網路遊戲最大的細分市場，其未來的市場發展潛力仍值得不斷的發掘與探索。本研究將通過如今現象級手機遊戲「原神」之商業成功個案，探究未來手機遊戲的重要發展趨勢，以提供更多手機遊戲開發的發展性建議。本研究將運用歷史文獻分析法，整理出電子遊戲從起源發展到現今，對手機遊戲發展所產生的影響，與值得參考的歷史經驗以及教訓，並通過文本分析法與接受美學以手機遊戲「原神」為研究對象，深度剖析手機遊戲「原神」在當前深度開發用戶碎片化時間的遊戲市場下的成功因素，以及「原神」遊戲本身二次元文化氛圍下的開放世界中所蘊藏的核心競爭力，總結出未來手機遊戲的發展趨勢，給予未來遊戲開發商建議作為參考。由於目前手機遊戲市場上缺乏「原神」的同類遊戲競品，因此本研究通過歷史文獻分析法、文本分析法與接受美學的分析認為，手機遊戲「原神」的優勢在於獨特的遊戲美術風格、深刻的文化底蘊以及支持跨平臺的開放世界遊戲機製，同時，也建議「原神」與未來的同類型遊戲產品持續深化遊戲的核心玩法，為未來遊戲行業的發展帶來更加豐富的創新理念。關鍵字：開放世界、二次元文化、跨平臺、原神、碎片化時間、接受美學。 Mobile games are currently the largest market segment of online games in China, and its future market development potential is still worthy of continuous exploration. This research will explore the important development trends of future mobile games through the commercial success cases of the current phenomenon-level mobile game "Genshin Impact", to provide more developmental suggestions for mobile game development. This research will use the historical document analysis method to sort out the impact of the development of video games from the origin to the present on the development of mobile games and historical experiences and lessons worthy of reference, and use the text analysis method and reception aesthetics to use the mobile game "Genshin Impact" as the research object, we deeply analyze the success factors of the mobile game "Genshin Impact" in the current game market with in-depth development of fragmented time, as well as the core competitiveness of the "Genshin Impact" game itself in the open-world under the two-dimensional cultural atmosphere, and summarize the future mobile games. The development trend of future mobile games will give future game developers suggestions as a reference. As the current mobile game market lacks competing products of the same kind of "Genshin Impact", this study uses historical document analysis, text analysis, and reception aesthetics to conclude that the advantage of the mobile game "Genshin Impact" lies in its unique game art style, Profound cultural heritage, and support for cross-platform open-world game mechanics. At the same time, it is also recommended that "Genshin Impact" and future products of the same type continue to deepen the core gameplay of the game and bring richer innovative ideas to the future development of the game industry.Keywords: Open world, Two-dimensional culture, Cross-platform, Genshin Impact, Fragmentation time, Reception aesthetics.
Appears in Collections:	[數位媒體設計學系] 博碩士論文

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