百年商家大稻埕之文化加值研究與分析

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Title:	百年商家大稻埕之文化加值研究與分析 Research and Analysis on the Century Business in Cultural Value-Added of Da Dao Cheng
Authors:	卓世鐸 CHO, SHIH-TO
Contributors:	數位媒體設計學系
Keywords:	創意生活產業;文化加值;文化資產;歷史街區;大稻埕 creative living industry;cultural value-added;cultural assets;historical street;Da Dao Cheng
Date:	2021-07-07
Issue Date:	2022-10-31 06:39:13 (UTC+0)
Publisher:	亞洲大學
Abstract:	摘要百年大稻埕，是一個充滿歷史、人文、商道文化及人才匯聚的地方，臺灣歷史上，大稻埕從清末接替艋舺，現今的萬華，成為北臺灣最繁華的地方，百年演化時至今日，商業活動頻繁經濟持續發展，同時也成為人文薈萃之地。本研究經由文獻探討及田野調查，發現大稻埕，在政經環境演化過程中，時至今日，依然是南北貨、中草藥及布疋的重要集散地，每逢春節?年貨大街?的活動還是熱鬧非凡。近年來大稻埕傳統商家後代子孫及創意生活產業群體，帶進新的商業模式及新的經營觀念，並且引入新業態的博物館、劇場，書店、手作，茶館、咖啡館等文創商店藝文空間，吸引年輕世代與觀光客願意前來大稻埕逛街走動，看劇、觀展、喝茶、吃飯、喝咖啡等。經過這幾年的演化與轉變，如今的大稻埕是一個新創與舊有傳統商業文化融合的最佳典範，這演變的過程中，大稻埕歷史街區所保留下來的有形與無形的文化資產，與深入人心的商道文化，本研究認為這中間，產生並內化的?文化加值?，對於大稻埕新創產業到底產生了多少的化學變化與加值作用，對於大稻埕新創產業所帶來的影響，是值得深入探討與研究的。本研究以百年商家大稻埕之文化加值研究與分析為主題，其目的在於探討大稻埕百年商家有形與無形文化資產，深入挖掘百年商業文化精神，如何活化創造成為?文化加值?的重要因素，藉此探究文化加值的各種型態與關鍵成功因素。本研究透過紮根理論，以文獻探討、文獻分析法、深度訪談、訪談法，來探討與分析案例的狀況。最終研究結果，對於大稻埕的產業轉型、新創產業與創意生活產業群體，彙整出一定程度的問題點與機會點、影響與幫助，並提供產業界與後續研究者一個可供運用與思考的新方向。 Abstract Long history Da Dao Cheng is a place with full of history, culture, business, as well as talents. In Taipei history, it has replaced of Monga, Da Dao Cheng has been the most prosperous area in northern Taiwan since late Ching Dynasty. After long time development of Da Dao Cheng, nowadays, with actively businesses involved the place has been progressed economically and culturally. Based on the long history political economy of the environment, through literature review and field examination, this research found out that Da Dao Cheng has been through several significant changes; until now goods have been selling to the north and south , and famous for the Chinese herbal medicine, as well as piece goods. And, the “new year commodity street ”is always attracted a lot of people who want to buy things for celebrating Chinese new year. In recent years, the young generation of the traditional Da Dao Cheng business industries have brought some innovative methods and perspective on running their business. Since then there have been various style of book store, tea shop, coffee shop, crafting art store, and creative art exhibition for people to enjoy particularly for the young generation and the tourists around the world who are willing to shop, to have a meal, tea, or coffee, and enjoy a show or exhibition. After years development, Da Dao Cheng now is the best example that has mixed element of innovative and traditional business culture .During the process of development, the visible and invisible cultural assets that have been maintained in Da Dao Cheng historical street, as well as the impressive business ethics culture by all of which ,how do they impact on Da Dao Cheng innovative industry? and how much the cultural value-added into it? This research suggests that the aspect of “cultural value-added” make impact on Da Dao Cheng innovative industry which is a critical point worth to further explore. Research and Analysis on the Century in Business Cultural value-added of Da Dao Cheng is this research topic. The purpose of this research is to examine the visible and invisible cultural assets of century in business Da Dao Cheng and to explore how its business cultural spirit enliven the place and become a significant factor for “ cultural value-added“ ; by which further to examine the variety of cultural value-added as well as the key factors for success in business. By means of the grounded theory, literature review analysis, and interview method, this research will then propose several certain issues and opportunities, as well as the aspect of business influence and help for the Da Dao Cheng development, innovative industry and creative living industries. All of which would be a valuable reference for business industries as well as related researcher.
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