摘要目的 - 本研究旨在製定指南，以實現酒店業採用可再生能源技術的可持續性。本研究的目的如下：（1）建立一套有效的屬性來評估酒店業採用可再生能源的情況；（2）確定可再生能源採用方面之間的相互關係；（3） 提供適當的標準，以協助酒店管理層採用可再生能源。研究方法學 - 本研究採用模糊德爾菲法（FDM）和模糊DEMATEL法作為研究方法。 FDM用於屬性的有效性，並提供酒店業專家組對泰國酒店業可再生能源採用初始集屬性的意見。模糊DEMATEL方法用於識別屬性之間的相互關係，並將這些屬性劃分為層次結構模型。獨創性/價值 - 採用可再生能源是克服泰國化石燃料危機的有效途徑，因為它環保和創新、可以提高酒店業長期財務績效和生產力；然而，採用新技術的高投入及其吸引顧客的價值仍然是酒店業者最關心的問題。研究結果 - 結果表明，技術創新（A1）、環境創新（A3）和社會對可再生能源的接受度（A4）是影響REA的原因因素。最重要的前五個原因是可再生能源的位置（C2）、可再生能源（C3）、環境可行性（C4）、綠色選擇（C8）和節能（C10）。這些結果提供了對泰國REA真實和準確的了解，並為酒店管理開發行動方案。研究局限性 - 初始屬性是從以往文獻和行業專家那裡獲得的，可能會導致現有研究導致框架不完整。本研究僅限於泰國REA中的5個方面和22個標準，造成了結果推廣的局限性，同時，本研究採用了混合方法，對影響評價結果的專家缺乏經驗和知識造成的不利因素進行了評價。 ABSTRACTPurpose – This study aims to develop the guidelines to achieve sustainability in adopting renewable energy technology in hotel sector. The objective of this study is identify as follows: (1) To develop a valid set of attributes for assessing the adopting renewable energy in the hotel sector; (2) To determine the interrelationships between the renewable energy adoption aspects; (3) To provide the suitable criteria for developing the guidelines to assist hotel management in adopting renewable energy. Methodology – This study applies the fuzzy Delphi method (FDM) and the Fuzzy DEMATEL methods as a research methodology. FDM is used for the validity of attributes and providing the opinion from the group of experts in the hotel industry to the initial set of Renewable energy adoption in Thailand hotel industry’s attribute. Moreover, Fuzzy DEMATEL methods is used to identify the interrelationship between the attributes and classified these attributes into the hierarchy structural model.Originality/value – Adopting renewable energy is the effective ways to overcome the fossil fuels crisis in Thailand due to its environmental friendly innovation, long term financial performance and productivity of the hotel business; however, the high investment for adopting the new technology and its value to attract hotel customers are still the major concern of hoteliers.Findings – The results indicate that technology innovation (A1), environmental innovation (A3) and social acceptance toward renewable energy (A4) are causal aspects influencing REA. The top five causal criteria which have the highest important level are location for utilizing renewable energy (C2), renewable energy sources (C3), environmental feasibility (C4), green options (C8) and energy conservation (C10). These results provide practical and accurate understanding of REA in Thailand as well as explored an action plan for the hotel management.Research Limitations – The initial attributes were acquired from the previous literature and industrial experts which could be the cause of incomplete framework due to the extant studies. This study is limited to 5 aspects and 22 criteria in REA in Thailand which creating the limitation in generalization of the results as well as employed hybrid methods to evaluate the attributes which resulting to the disadvantage from the lacking of experience and knowledge of the experts which effecting the results.
