建立非營利組織會員之循環激勵策略

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题名:	建立非營利組織會員之循環激勵策略 Building a circular incentive strategy :non-profit organization members
作者:	曾麗靜 Tseng, Li-Ching
贡献者:	經營管理學系
关键词:	非營利組織;循環激勵策略 Non-profit organization;Circular incentive strategy
日期:	2021-02-04
上传时间:	2022-10-31 05:38:41 (UTC+0)
出版者:	亞洲大學
摘要:	台灣的宗教型非營利組織約數萬間，其中較具知名度的宗教型非營利組織有金山五路財神廟、南投竹山紫南宮、中和烘爐地、松山霞海城隍廟、台中廣天宮財神開基祖廟…等等。針對宗教型非營利組織的循環激勵策略卻並未多見。本專案實務研究，以平日前來「台中廣天宮 168 求財金櫃檯」借還發財金的信徒為研究對象，以發放問卷的方式，收集了 298 份有效樣本，藉由不同性別、年齡、職業等信徒，填寫「台中廣天宮 168 發財金服務品質滿意度調查表」，利用文獻探討及 Servqval 量表問卷方法，分析信徒對「台中廣天宮發財金櫃檯」的有形性以及「台中廣天宮發財金櫃檯人員」的有效性、可靠性、反應性、保證性及關懷性對激勵性與回饋性的影響。本研究並以結構方程式模型 (SEM)來檢驗此模型和所提出的假說，利用 298 份有效問卷樣本，進行整理分析，研究結果顯示出有形性、反應性與關懷性對信徒的激勵性與回饋性具有顯著的正面影響。因此，研究要如何加強有形性、反應性與關懷性這三個面向，才能在建立與提升信徒對「台中廣天宮 168 求財金」的激勵性與回饋性時，有良好的影響效果。 There are about tens of thousands of religious non-profit organizations in Taiwan.Among the more well-known religious non-profit organizations are Jinshan FifthRoad Caishen Temple, Nantou Zhushan Zinan Temple, Zhonghe Baking Ludi, SongshanXiahai City God Temple, Taichung Guangtian Temple, Taichung God of Wealth AncestralTemple... Wait.There have been many studies onincentive strategy in the past, but there are notmany incentive strategy strategies for religious non-profit organizations.The practical research of this project is based on the believers who come to the"Taichung Guangtian Temple 168 Finance Counter" to borrow and return the money.In the form of questionnaires, 298 valid samples were collected, with believers ofdifferent genders, ages, occupations, etc., to fill in the "Taichung Guangtian Temple 168 FaCaijin Service Quality Satisfaction Survey"Using literature research and the Servqval scale questionnaire method to analyze thetangibility to the "Taichung Guangtian Temple Facai Gold Counter", and the impact ofthe effectiveness, reliability, responsiveness, assurance and caring of the "TaichungGuangtian Temple Facai Financial Counter Staff" on the motivation and feedback.In this study, the structural equation model (SEM) was used to test the model and theproposed hypothesis. 298 valid questionnaire samples were used to sort out and analyze.The research results show that tangibility, responsiveness and caring have a significantpositive impact on the motivation and feedback of believers.Therefore, how to strengthen the three aspects of tangibility, responsiveness andcaring can have a good effect in establishing and improving the motivation and feedbackof the believers to the "Taichung Guangtian Temple 168 Finance".
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