醫美產業於近年間蓬勃發展，供應商、醫美診所與顧客之間關係密切，在過去的交易模式下供應商與醫美診所由於資訊不流通，使得供應商無法深入市場了解買方的需求，也很少考量到買方的利益，這些供應鏈上的問題儼然形成了數個痛點，故本研究將使用新商業模型S2b2c (Slipper to business to customer)模型為基礎打造出智能醫美營運平台，改善醫業產業供應鏈關係，透過智能醫美營運平台藉由醫美診所將顧客各項資料數位化，進行大數據分析後賦能給予醫美診所使其能給顧客帶來更高品質的服務，讓醫美產業供應鏈關係更加密切，各方皆能獲利最大化。以S2b2c模型為出發點，若想帶動產業升級，供應商除了提供商品外也須賦能給予醫美診所如何服務顧客，讓醫美診所為顧客提供客製化服務，使得顧客回流率增進;透過醫美診所將顧客各項資料數位化，醫美營運平台能賦能給予醫美診所顧客數據分析、進銷存管理、智能供貨等多項服務，使得醫美診所能更了解對於顧客的需求及營運的狀況，藉由此營運平台將能減輕醫美診所於管理工作上的負擔，讓工作效率提高，供貨端也可以透過營運平台了解醫美診所商品使用趨勢，改變生產策略，盼此醫美營運平台能將解決過往醫美產業中的各項痛點。 The aesthetic medicine industry has been developed rapidly in recent years, and the relationship between suppliers, aesthetic medicine clinics and customers is very close. In the past business model, the information between the supplier and the medical aesthetic clinic was not interoperable, which made the supplier unable to understand the buyer's needs and rarely considered the buyer's interests. The above problems have formed several important shortcomings in the supply chain of aesthetic medicine industry. Therefore, a new business model based on S2b2c (Slipper to business to customer) model has been proposed in this study to construct a smart aesthetic medicine service platform to improve the supply chain relationship of the aesthetic medicine industry. Aesthetic medicine clinics can collect relevant information of customers through the smart aesthetic medicine service platform. These data are analyzed by using big data analysis approaches to empower aesthetic medicine clinics to provide customers with higher-quality services. This model can make the relationship of all the participants in the aesthetic medicine industry supply chain become closer, and all participants’ profits can be maximized. This study intends to use the S2b2c model as a starting point to promote the upgrading of the aesthetic medicine industry. In addition to providing goods, suppliers must also be enabled aesthetic medicine service clinics to provide better customer service. Aesthetic medicine clinics bring customized services to customers, which increases the return rate of their customers. Through the digitization of customer data, the aesthetic medicine service platform can empower the medical aesthetics clinics with customer data analysis, invoicing management, intelligent supply and other services, so that the aesthetics clinics can better understand the needs of their customers and the status of their business operations. With this operating platform, the burden on the management of medical aesthetic clinics can be reduced, and work efficiency can be enhanced. The supplier can also use the proposed platform to understand the trends in the use of product for each medical aesthetics clinic and change the production strategy. It is hoped that this aesthetic medicine service platform can solve various pain points in the aesthetic medicine industry in the past.
