透過商業模式分析長照A單位-以Y機構為例

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题名:	透過商業模式分析長照A單位-以Y機構為例 Through Business Model Analysis, Tier A – Community Integrated Service Center is Used as an Example for Organization Y
作者:	張瑜真 Chang, Yu-Chen
贡献者:	經營管理學系碩士在職專班
关键词:	商業模式;長照A單位;長照2.0 Business strategy;Tier A – Community integrated service center;Long-Term Care 2.0
日期:	2021-07-26
上传时间:	2022-10-31 05:38:12 (UTC+0)
出版者:	亞洲大學
摘要:	臺灣於2018年3月邁入高齡化社會，長照2.0推出並於2017年1月1日開始實施，而這股長照浪潮下，臺中市為臺灣縣市中最多A單位的縣市，利用商業模式以及SWOT分析，並訪談Y機構A單位主任後，發現Y機構除了A單位的經營外，也可以多樣化，對於個案的發掘可以再加強對於照顧者宣傳長照業務，也需要再加強品牌的故事宣傳，可以讓人對於Y機構有更深的印象，透過此機會可以改變Y機構經營模式，提升Y機構市場價值。針對長照2.0希望衛福部在推出政策時，可與先與各地區第一線服務單位一同討論，再施行政策，避免宣達政策過於臨時，導致服務單位無法配合的很好，造成個案的權益受損，個管員的案量多於居督2.5倍，但個管員不只要協助處理個案的大小事宜，還需要定期舉辦跨專業會議及個案研討會，個案服務單位的服務品質追蹤等，導致工作量過大，新人留不住，希望可以再調整個管員工作量及個案比，期望其他專業人員更加願意投入長照服務，提供個案更優質的長照服務。 Taiwan entered the aging society in March 2018, and Long-Term Care 2.0 was launched and started to be implemented on January 1, 2017. Under this wave of long term care, Taichung City is the county with the most Tier A – Community integrated service center among the counties and cities in Taiwan. After using the business model and SWOT analysis and interviewing the director of Tier A-Community integrated service center of Y-agencies, we found that Y-agencies can be diversified in addition to the operation of Tier A – Community integrated service center, and the exploration of cases can be further strengthened For the caregivers to promote the long term care business, we need to strengthen the brand story promotion, so that people can have a deeper impression of Y organization, and through this opportunity, we can change the business model of Y organization and enhance the market value of Y organization. For long-term care 2.0, we hope that the Ministry of Health and Welfare can discuss the policy with the first-line service units in each region before implementing the policy, so as to avoid that the announcement of the policy is too temporary, resulting in the service units not being able to cooperate well and causing the rights of the cases to be damaged. I hope that the workload and caseload ratio can be adjusted so that other professionals will be more willing to devote themselves to long-term care services and provide better quality long-term care services.
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