論壇知訊分享的意圖、行為之研究-以巴哈姆特論壇為例

ASIAIR > College of Management > Department of Business Administration > Theses & dissertations > Item 310904400/113792

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Title:	論壇知訊分享的意圖、行為之研究-以巴哈姆特論壇為例 Research on Intention and Behaviors of Forum Knowledge Information Sharing-Taking Bahamut Forum as an Example
Authors:	廖俊翔 Liao, Jun-Xiang
Contributors:	經營管理學系碩士在職專班
Keywords:	知訊分享;社會交換理論;科技接受模式;知識自我效能;作業成本 Knowledge Information Sharing;Social Exchange Theory;Technology Acceptance Model;Knowledge Self-Efficacy;Operating Cost
Date:	2021-07-30
Issue Date:	2022-10-31 05:38:09 (UTC+0)
Publisher:	亞洲大學
Abstract:	「知訊」為近年電子化時代興起的用詞，是知識資訊(knowledge information)的簡稱，結合了知識的高度及資訊的速度。「知識就是力量」(knowledge is power) 是英國哲學家培根 (Francis Bacon) 的名言。隨著5G時代的來臨，知訊分享更是伴隨你我，時下年輕人喜歡以論壇作為媒介，分享自身經驗或是看到的有趣事物。以論壇的形式分享知訊已經是行之有年，因其不受時間及地點限制，只需連網都可實現知訊分享，也就是說論壇在人、時、地三方面均能符合知訊分享的需求性，故能歷久不衰。人與人的交流不見得一定要實體接觸，對於某種議題或同樣興趣的人們就可以藉由論壇分享交流資訊，構成一種虛擬社群的型態。本研究以社會交換理論及科技接受模式來探究巴哈姆特論壇成員的知識資訊分享行為，共計454份有效樣本，以SPSS統計軟體進行量化分析，結果發現外在動機因素、內在動機因素與知訊的分享呈現正相關，成本因素與知訊的分享呈現負相關，並探討分享意圖的中介作用。研究結果提供管?者衡?論壇中知訊分享的情況，並用為促進論壇使用者知訊分享行為的建議。 "Knowledge" is a term that has emerged in the electronic era in recent years. It is an abbreviation for knowledge information, which combines the height of knowledge and the speed of information. "Knowledge is power" is a famous saying by Francis Bacon. With 5G era, information sharing will accompany you and me. Nowadays, young people like to use forums as a medium to share their own experiences or interesting things they see. Information sharing in the form of forums has been around for many years, because it is not restricted by time and place, and information sharing can be realized only by connecting to the Internet. Appearance means that the forum can meet the needs of information sharing in terms of people, time, and place, so it can last for a long time. People-to-person communication does not necessarily require physical contact. People who are interested in a certain topic or the same can share and exchange information through forums, forming a type of virtual community. This study uses social exchange theory and technology acceptance mode to explore the knowledge and information sharing behavior of Bahamut Forum members. A total of 454 valid samples were used for quantitative analysis with SPSS statistical software. The results found that external motivation factors, internal motivation factors and knowledge information sharing are positively correlated, and the cost factor and the sharing of knowledge are negatively correlated; and explored the mediating effects of sharing intentions. The results of the research provide managers to measure the situation of information sharing in the forum, and use them as suggestions to promote the information sharing behavior of forum users.
Appears in Collections:	[Department of Business Administration] Theses & dissertations

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