有線電視服務品質改進調查與建議 －以大屯有線為例

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Title:	有線電視服務品質改進調查與建議－以大屯有線為例 Suggestions for Investigation on Quality Improvement of Cable TV Service - Take Datun Cable as An Example
Authors:	林春慧 LIN, CHUN-HUI
Contributors:	資訊傳播學系
Keywords:	國家通訊委員會;數位化;哈 TV 行動客服 APP;OTT;影音串流 National Communications Commission;digitization;Kazakhstan TV mobile customer service APP;OTT;video streaming
Date:	2022-08-16
Issue Date:	2022-10-31 04:04:29 (UTC+0)
Publisher:	亞洲大學
Abstract:	國家通訊傳播委員會積極與地方政府與業者合作宣導，讓民眾更能瞭解有線電視數位化的優點，增進消費者對於有線電視數位化的轉換意願。在前述努力下，推動有線電視數位化成果豐碩，截至109 年 6 月為止，有線電視數位化的普及率已達 100.00%(國家通訊傳播委員會，2020)。未來將持續藉由政策宣導以及獎勵機制等措施，結合業者與地方政府，提升有線電視數位化的發展，讓消費者享有更多樣寬頻匯流服務及高畫質節目內容。因此如何運用與整合資源並投其顧客的喜好進行節目的播送，成為了有線電視業者重要的決策項目之一。 The National Communications and Communication Commission actively cooperates with local governments and industry players to promote publicity, so that the public can better understand the advantages of digital cable TV and increase consumers' willingness to switch to digital cable TV. Thanks to the aforementioned efforts, the promotion of the digitization of cable television has achieved fruitful results. As of June 2019, the penetration rate of cable television digitization has reached 100.00% (National Communications Commission, 2020). In the future, we will continue to take measures such as policy promotion and incentive mechanism, in conjunction with industry players and local governments, to enhance the digital development of cable TV, so that consumers can enjoy more diversified broadband convergence services and high-quality program content. Therefore, how to use and integrate resources and broadcast programs based on the preferences of their customers has become one of the important decision-making items for the cable TV industry.
Appears in Collections:	[Department of Information Communication] Theses & dissertations

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