隨著時代的演進，臺灣的綜藝節目開始加入了不同元素、類型和變化，而在臺灣，體育運動相關的話題本身就充滿著熱潮，臺灣影視籌劃人員也漸漸開始拍攝體育競技類型的綜藝節目，並順勢影響了臺灣民眾對於運動的想法。 本論文將研究臺灣觀眾收看綜藝節目〈全明星運動會〉的動機，並以收看的觀眾作為研究對象，採用問卷調查，探討觀眾對於節目的收視行為與動機和滿意程度，最後透過因素分析瞭解〈全明星運動會〉的熱門因素與節目爭議，也期許往後的節目能夠參考該案例，拍攝出更多元的新型態節目。研究結果發現，〈全明星運動會〉主要收視年齡約為15～25歲為主，會影響觀眾願意收看〈全明星運動會〉以專業裁判度為主，喜歡的藝人選手參賽為動機之主要因素，而閱聽人認為賽事競爭激烈為節目最大的看點。對於臺灣綜藝節目的資料有限，因此本論文提供臺灣創新綜藝節目方面的素材，有效地幫助未來臺灣綜藝節目相關發展。 With the evolution of the times, Taiwan’s variety shows have added different elements, types and changes. In Taiwan, sports-related topics are full of upsurges. Television planners have gradually begun to shoot sports competition-type variety shows. It also influenced the thoughts of Taiwanese on sports.The sports competition reality program “All Star Sport Day” jointly produced by SET and TTV. It has innovative methods, popular sports topics, and the attendance of local stars. Not only accumulates fans and audiences of different ages but also wins the affirmation of the 56th Golden Bell Award. In other words, It successfully wins the “Puzzle and Reality Program Award” and “Program Innovation Award” in 2021.This paper will study the motives of Taiwanese audiences to watch the variety show “All Star Sport Day” . Using a questionnaire survey to explore the audience's viewing behavior, motivation and satisfaction with the show. to understand the popular factors of "All-Star Games" through factor analysis . Hope that the programs of Taiwanese in future can refer to this case and shoot more diverse new-style programs. The results of the study found that the main viewing age of " All Star Sport Day " is about 15 to 25 years old, which will affect the audience's willingness to watch " All Star Sport Day ". Professional judges are the main factors, and favorite artists and contestants are the main factors of motivation. The audience believed that the fierce competition was the biggest highlight of the program. The information on Taiwan variety shows is limited, so this paper provides materials for Taiwan's innovative variety shows to help effectively develop Taiwan's variety shows in the future.
