| Abstract: | 工商業的發達，現在是講究效率的世代，時間就是金錢，車輛帶來交通的便捷舒適性及運輸的便利，縮短行程的時間，不受惡劣氣候的影響。因此汽車需求隨之大增，自動駕駛技術（Autonomous）、車聯網（Connectivity）、共享（Shared）、未來移動（Future of Mobility）的概念下，與電動車（Electrified）四大核心產業成熟，將帶動傳統汽車產業百年的大革命，市場對電動車之需求也跟著劇增，更成為創造嶄新企業的商業模式。將造就更多相關的產業鏈之企業及汽車大廠，帶來龐大的商機。歐盟訂CO2排放標準目標年在2020年，並限定新製車輛碳排放量平均每公里不得超出95克，低碳排放的電動車在歐洲的車廠正大力推銷，歐洲許多國家之政府機構，也增加了對電動汽車的補貼，加速歐洲電動車大量銷售，世界各國也採用更多獎勵措施，很多國家也陸續訂出禁售燃油車之年份，以及承諾零排放，已加速了市場的轉向。能夠發展新經濟又可以達到減碳作用，未來30年電動車的產業非常看好。透過「五力分析」的幫助，分析企業策略之細化與深化的剖析，在商品競爭環境中分析優劣勢，全球化競爭之環境當中，將為企業與商品殺出一條血路，快速找到競爭機會點。並了解大環境的狀況，更加幫助企業走出屬於自己的路。依各種分析工具能充分掌握及了解，並有清晰之思緒，拓展到戰略層面之考慮，身處在不間斷動態之調整環境中，才能長期提升自身之核心競爭力。
The development of industry and commerce is now a generation that pays attention to efficiency. Time is money. Vehicles bring convenience and comfort to transportation and convenience of transportation, shorten travel time, and are not affected by harsh weather. Therefore, the demand for automobiles has greatly increased. Under the concepts of autonomous driving technology (Autonomous), Connectivity (Connectivity), Shared (Shared), and Future of Mobility (Future of Mobility), the four core industries of electric vehicles (Electrified) are mature and will be Driven by the century-old revolution of the traditional automobile industry, the market demand for electric vehicles has also increased sharply, and it has become a business model for creating new enterprises. It will create more related industrial chain enterprises and automobile manufacturers, bringing huge business opportunities. The European Union has set a CO2 emission standard target year of 2020, and restricts the average carbon emission of new vehicles to not exceed 95 grams per kilometer. Subsidies for electric vehicles have accelerated the large-scale sales of electric vehicles in Europe. Countries around the world have adopted more incentive measures. Many countries have successively set a year for banning the sale of fuel vehicles and pledged to zero emissions, which has accelerated the market shift. It is possible to develop a new economy and achieve carbon reduction. The electric vehicle industry is very optimistic in the next 30 years.With the help of "Five Forces Analysis", we can analyze the refinement and in-depth analysis of corporate strategies, and analyze the advantages and disadvantages in the commodity competition environment. In the environment of global competition, we will find a way for enterprises and commodities to quickly find competitive opportunities. point. And understand the situation of the general environment, and help enterprises to go out of their own way. Only by fully grasping and understanding various analytical tools, and having a clear mind, expanding to strategic considerations, and living in an uninterrupted dynamic adjustment environment, can we enhance our core competitiveness in the long run. |
