| Abstract: | 寶石珊瑚是古老的生物有機寶石，是?可再生資源，但其世代再生需要很長久的時間，因此寶石珊瑚開發應類似林業開發或礦產開發資源。寶石珊瑚起源於3000年前，起源於歐洲地中海於西方貴族中流通，2000年前經絲綢之路來到中國藏區，也是在中國東方的貴族裡流通。直到700年前，在義大利才有寶石珊瑚的流通與日本形成世界第一個集散中心。1874年後，日本逐步形成世界第二個寶石珊瑚集散中心。1980年代以後至今臺灣在全球的寶石珊瑚產業中，無論材料、生產、加工、雕刻、製作、進出口貿易都位居龍頭地位，形成世界第三個寶石珊瑚集散中心。1996年福人德品牌以立足北京、福滿中國、紅遍世界，開拓大陸廣大消費市場，世界占比達90%以上之市場份額可見其寶石珊瑚市場在中國大陸的強大消費力。本研究以質性焦點訪談及問卷調查法的匯總與分析，以藍海四步框架分析發現寶石珊瑚產業需要完善的四個層面：採撈作業與漁獲量層面、產業規範管理層面、產業傳承人才養成層面、產業市場良性發展層面等創新價值。並以藍海戰略曲線表現寶石珊瑚創造的三項世界之最：世界壽命最長的動物、世界效率最高的動物、世界效能最強的動物等生命再現之創新價值與福人德品牌創新商業模式九宮格：以創新文化價值?核心向八個方向創見的九大創新構面：創新客戶價值，創新體驗價值、創新品牌價值，創新企業價值，創新市場價值，創新資源價值，創新珊瑚價值，創新金融價值等，?企業把脈「打造浪尖下的生存本事」?本研究的重要目的。
Precious coral is an ancient organic gemstone. Although it is a renewable resource, the regeneration of precious coral takes a long time. Therefore, precious corals should be developed in a sustainable way, similar to forestry or mineral development.3,000 years ago, precious corals circulated among the western aristocracy in the Mediterranean region. It then came to the Tibetan area of China via the Silk Road 2,000 years ago, and also circulated among the nobles in eastern China. It wasn’t until 700 years ago that the circulation of precious corals began in Italy and thus formed the world’s first distributing center of precious corals. After 1874, Japan gradually became the world’s second distributing center of precious corals. Since the 1980s, Taiwan has taken the lead in the global precious coral industry in terms of materials, production, processing, carving, manufacturing, and import-export trade, becoming the world’s third precious coral distributing center. In 1996, Friend brand stand in Beijing, filled with good fortune in China, all over the world, and open up the vast consumer market in mainland China. Its market share in the world accounted for 90%, which shows its strong consumption power in the gem coral market in there.This research uses qualitative focus interviews and questionnaires to summarize and analyze, and analyzes the four-step blue ocean framework to find out that the gem coral industry needs to be improved in four aspects: fishing operations and catches, industry standard management, and industry inheritance talent development. innovation value such as the level of innovation and the level of healthy development of the industrial market. And use the blue ocean strategy curve to show the three world bests created by gem coral: the world's longest-lived animal, the world's most efficient animal, the world's most efficient animal, the innovative value of life reproduction, and the innovative business model of the Friend: with Innovative cultural value is the core and nine innovation dimensions of Transcend in eight directions: innovative customer value, innovative experience value, innovative brand value, innovative enterprise value, innovative market value, innovative resource value, innovative coral value, innovative financial value, etc. The important purpose of this research is to take the pulse of enterprises and "build the ability to survive under the wave". |
