以小型企業為主要運營模式的餐館企業經歷了新冠肺炎帶來的嚴冬，遭遇著收益降低、網上經營效果差、供應鏈管理艱難、現金流量緊缺等諸多問題。儘管台灣在防疫應變上已屬於超前部署，但還是無法抵銷嚴峻疫情帶來的衝擊。 因此，餐館企業應積極採取一定的有效措施，提升應對危機的能力，否則企業將遭受嚴重損害，乃至影響企業的正常運營。因此，研究餐飲業的現況是一個十分關鍵的課題研究。新式冠狀動脈病毒肺炎是突發性公共衛生事情，餐飲業是急診的突破點。以餐飲行銷顧問的角度分析新冠肺炎的經營狀況和影響，並提出了有關提升對策。 Restaurant companies with small businesses as their main operating model have experienced the severe winter brought about by the new crown pneumonia, and encountered many problems such as reduced revenue, poor online operation effect, difficult supply chain management, and shortage of cash flow. Although Taiwan has made an advance deployment in response to the epidemic, it is still unable to offset the impact of the severe epidemic. Therefore, restaurant companies should actively take certain effective measures to improve their ability to cope with the crisis, otherwise the company will suffer serious damage and even affect the normal operation of the company. Therefore, studying the current situation of the catering industry is a very critical research topic. The new coronary virus pneumonia is a public health emergency, and the catering industry is the breakthrough point of emergency. From the perspective of a catering marketing consultant, the business situation and impact of the new crown pneumonia were analyzed, and relevant improvement measures were proposed.
