健康美容美體的趨勢不斷向上提升時，業者經營的模式也多形成連鎖加盟體系的大品牌，且服務的內容也愈趨於多元化，從纖體、美體、美顏、SPA以及相關產品，皆是服務中的內容，然而台灣已經進入高競爭狀態的環境，業者必須透過相關有效的競爭力因素，才能在這塊有限的市場上繼續保留一席之地。本研究藉由實證分析，探討媚登?之客戶體驗行銷、知覺價值、信任以及購買意圖之相關性，藉由自身體驗過服務的顧客，提供現階段實際體驗的服務概況，並找出顧客真實的需求，以持續維繫與顧客的正向關係。本研究結果如下：(1) 媚登?之「體驗行銷」對「知覺價值」呈正向顯著影響；(2) 媚登?之「體驗行銷」對「信任」呈正向顯著影響；(3) 媚登?之「知覺價值」對「購買意圖」呈正向顯著影響；(4) 媚登?之「信任」對「購買意圖」呈正向顯著影響。 As the trend of health, beauty and bodybuilding continues to improve, the business model of the industry has also formed a large brand with a franchise system, and the content of services has become more and more diversified, ranging from slimming, body beauty, beauty, SPA and related products. It is the content of the service. However, Taiwan has entered an environment of high competition. The industry must pass relevant effective competitiveness factors in order to continue to retain a place in this limited market.Through empirical analysis, this research explores the correlation of customer experience marketing, perceived value, trust and purchase intention of Madenform, and provides a service overview of the actual experience at the current stage through the customers who have experienced the service, and finds out the real customer experience. needs to maintain a positive relationship with customers.The results of this study are as follows: (1) the "experience marketing" of Madenform has a positive and significant impact on "perceived value" (2) the "experience marketing" of Madenform has a positive and significant impact on "trust" (3) The "perceived value" of Madenform has a positive and significant effect on the "purchase intention" (4) the "trust" of Madenform has a positive and significant effect on the "purchase intention".
