使用社群媒體輔助命理解析意圖之影響因素探討

ASIAIR > College of Management > Department of Business Administration > Theses & dissertations > Item 310904400/113514

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Title:	使用社群媒體輔助命理解析意圖之影響因素探討 Research on User Intends to Adopt the Social Media to Assist Numerology Analysis
Authors:	王品人 WANG, PIN-JEN
Contributors:	經營管理學系
Keywords:	科技接受模式;命理解析;社群軟體;規範信念;主觀規範 Technology acceptance model;Numerology analysis;Social software;Normative beliefs;Subjective norms
Date:	2022-05-20
Issue Date:	2022-10-28 08:14:30 (UTC+0)
Publisher:	亞洲大學
Abstract:	隨著社群軟體的發展，逐漸改變消費者與使用者的消費習慣，並帶來使用者對社群軟體輔助或協助相關作業的意願。因此，本研究探討在社群軟體輔助命理解析之情況，其使用動機、知覺有用性與易用性、規範信念、主觀規範、使用態度、以及使用意圖之間的影響關係。以有意圖或曾經使用社群媒體輔助進行命理解析的使用者為研究對象，經問卷調查共回收有效問卷133份。本研究運用SPSS統計軟體進行迴歸分析，以驗證假設檢定之關係。研究結果得知，使用動機的紀錄保存與樂趣連結、知覺有用性與易用性對使用者在使用社群媒體輔助命理解析態度具有顯著性正向影響。同時，本研究發現使用者的規範信念會對主觀規範具有顯著正向影響。使用命理解析的態度與主觀規範也會直接顯著正向影響使用命理解析的意圖。 With the advance of social software, the customers’ buying habits have been impacted significantly. In the current trend, these customers are greatly willing to use social software's assistance to serve their daily life. The key purposes of this research are to discuss the value of numerology analysis with the assistance of social software and to find the relationship between motivation, perceived usefulness, perceived ease of use, normative beliefs, subjective norms, user’s attitude and use intention. A total of 133 valid questionnaires were collected from the users who intend to or have the experience to use social media to process numerology analysis. In this study, SPSS statistical software was used to perform a regression analysis to investigate the association of hypothesis validation. The outcomes of the study reveal that the motivation of recordkeeping and fun connection, perceived usefulness and perceived ease of use have a considerably positive effect on users' attitude towards using the assistance of social media in numerology analysis. The investigation has shown that users’ normative beliefs have a vital positive effect on subjective norms. User’s attitudes and subjective norms are possible to affect the intention of using numerology analysis directly and positively.
Appears in Collections:	[Department of Business Administration] Theses & dissertations

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