| Abstract: | 文化旅遊是大眾受重視的旅遊，觀光遊憩資源豐富多元，結合政府大力推展的文化創意產業，已發展成另一種觀光產業。本研究旨在探究台中市光復新村之觀光吸引力、休閒體驗與遊客滿意度的影響情形。本研究於110年12月18日至111年1月9日發放電子問卷與紙本問卷，總共回收315份，剔除紙本之無效問卷後，有效問卷是295份，有效問卷率為93.65%。研究結果顯示如下：一、「老樹植栽及茂密的樹海，令人心曠神怡」、「本園區能紓解身心壓力、調劑心靈平靜」、「參加解說導覽活動，可增長知識」、「有完善的步道可以輕鬆散步」、及「是個環境清潔的園區」佔光復新村觀光吸引力之前5名。二、「在園區中看到美景會想拍照留念」、「園區整體環境讓人感到身心放鬆」、「能感受到老宅活化的巧思創意」、「我樂意向同伴分享參觀園區的心得」、及「參觀園區，讓我對文化保存產生認同感」佔受訪遊客休閒體驗之前5名。三、「到園區休閒，心情愉悅舒暢，我覺得滿意」、「到園區休閒，有親近大自然的舒適感，我覺得滿意」、「到園區休閒，能吐故納新呼吸清新空氣，我感到滿意」、「參與園區的休閒活動後，讓我留下一段美好的回憶」、及「參與園區的休閒活動後，能獲得壓力紓解、情緒穩定，我覺得滿意」佔受訪遊客滿意度之前5名。四、整體分析光復新村的觀光吸引力、休閒體驗與遊客滿意度之間的相關關係，呈現顯著正相關，各構面間存在著一定程度的相互影響。「增加光復新村的導覽解說」、「加強光復新村的停車位規劃」、及「增加對光復新村的行銷」為依據本研究結果所做對光復新村的管理單位及業者所作的建議。
Cultural tourism has become an increasingly popular category among the tourism industry. With an abundance of diversified tourism and recreational resources, in combination with the cultural and creative industries promoted by the government, it has now become an alternative tourism sector. The purpose of this study is to investigate the influence brought by tourism attraction, leisure experience, and tourists’ satisfaction in Taichung City's Guangfu New Village. In this study, electronic and paper questionnaires were distributed from December 18, 2021 to January 9, 2022. In total, 315 questionnaires were collected. After excluding the invalid paper questionnaires, 295 questionnaires were found to be valid, with a validity rate of 93.65%. The results of the study are as follows:1. "The old plantings and the dense sea of trees are very relaxing", "The park helps to relieve stress and calm the mind and body", "Participating in the guided tours provides you with better knowledge", "There are well-organized trails for a relaxing walk", and "It is a clean park" ranked the top 5 in terms of tourism attraction of Guangfu New Village.2. "I would like to take photos when I see the beautiful scenery in the park", "The overall environment of the park is relaxing", "I can feel the ingenuity and creativity of revitalization of old houses", "I am happy to share my experience of visiting the park with my companions", and "Visiting the park makes me identify with cultural preservation" ranked top 5 in terms of leisure experience of surveyed visitors.3. "I am satisfied with the pleasant and relaxing atmosphere when I go to the park for leisure", "I am satisfied with the comfort of being close to nature when I go to the park for leisure", "I am satisfied with the fresh air I breathe when I go to the park for leisure", "I have a good memory after participating in the park for leisure", and "I am satisfied with the stress relief and emotional stability after participating in the park for leisure ranked top 5 of the surveyed visitors' satisfaction ratings.4. Overall analysis of the correlation between the tourism appeal, recreational experience and tourists' satisfaction of Guangfu New Village demonstrated a significant positive correlation, with a certain degree of interactions between the various components.The recommendations for the management and operators of Guangfu New Village based on the results of this study are "increase the guided tours of Guangfu New Village," "strengthen the planning of parking spaces in Guangfu New Village," and "increase the marketing of Guangfu New Village." |
