實境解謎遊戲在地化對遊客地方依附及重遊意願之影響

ASIA unversity > 管理學院 > 會計與資訊學系 > 博碩士論文 > Item 310904400/113427

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/113427

Title:	實境解謎遊戲在地化對遊客地方依附及重遊意願之影響 The Influence of the Localization of Reality Puzzle Game on Tourists' Place Attachment and Revisit Intention
Authors:	陳品穎 CHEN, PIN-YING
Contributors:	休閒與遊憩管理學系
Keywords:	地方依附;在地化;實境解謎遊戲;重遊意願 Place Attachment;Localization;Reality Puzzle Game;Revisit Intension
Date:	2022-08-24
Issue Date:	2022-10-28 08:03:58 (UTC+0)
Publisher:	亞洲大學
Abstract:	台灣從 2012 開始引進「實境密室脫逃遊戲」，也帶起「實境遊戲」之風潮，而實境解謎遊戲於台灣已興盛多年，且近幾年許多人文風景區融合實境解謎遊戲進行觀光解謎，故本研究探討實境解謎遊戲融入在地化後，是否會影響該地遊客之情感依附進而影響重遊意願。本研究之研究對象為遊玩過實境解謎遊戲之玩家，問卷調查使用網路問卷進行調查，共發放 350 份問卷，回收有效樣本 343 份，抽樣方法採用立意抽樣法，使用 SPSS25.0 統計軟體進行問卷資料分析，資料分析方法採用敘述性統計、信度分析、獨立樣本 t檢定、單因子變異數分析、路徑分析等方法進行統計分析，本研究結果如下：一、實境解謎遊戲融入在地化元素後會對地方依附產生正向影響二、地方依附會對重遊意願產生正向影響三、實境解謎遊戲融入在地化元素後會對重遊意願產生正向影響 The introduction of " Realistic room escape games " in Taiwan since 2012 has brought about the trend of "reality game", and the reality puzzle game has been flourishing in Taiwan for many years, and in recent years, many human scenic spots have integrated real environment puzzle games for sightseeing puzzle solving, therefore, this study takes the reality puzzle game as an example to explore whether tourists have place attachment to the place after the reality puzzle game is integrated into the localization, which affects the Revisit Intension.The research object of this study is the player who has played the reality puzzle game, the questionnaire survey uses the network questionnaire to investigate, a total of 350 questionnaires are distributed, 343 valid samples are recovered, the sampling method adopts the purposive sampling method, the questionnaire data analysis is carried out using SPSS25.0 statistical software, and the data analysis method uses narrative statistics, reliability analysis, independent sample t-verification, one-way variation analysis, regression analysis and other methods for path analysis, the results of this study are as follows:1. The incorporation of localization elements into reality puzzle game will have a positive impact on place attachment2. Place attachment will have a positive impact on the revisit intension.3. The integration of localized elements into reality puzzle games will have apositive impact on revisiting intentions.
Appears in Collections:	[會計與資訊學系] 博碩士論文

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