視障按摩創新服務之研究

ASIA unversity > 管理學院 > 會計與資訊學系 > 博碩士論文 > Item 310904400/113422

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题名:	視障按摩創新服務之研究 Research on Innovative Massage Services for the Visually Impaired
作者:	蕭秀齡 HSIAO, HSIU-LING
贡献者:	休閒與遊憩管理學系
关键词:	差異比較;服務革新;傳統;視障人士 Comparison of Differences;Service Innovation;Tradition;Visually Impaired
日期:	2022-06-28
上传时间:	2022-10-28 08:03:49 (UTC+0)
出版者:	亞洲大學
摘要:	目前因新型冠狀病毒影響，導致臺灣的產業及民生經濟均受到影響。政府對於疫情也做出相對應給予產業的紓困，並希望能夠降低視障按摩業受到疫情的衝擊，也為協助視障按摩業跟上數位化轉型與數位應用的延伸，只為符合顧客所需的服務。本研究探討視障按摩業者當中的創新店與傳統店之間的比較，也為了解目前顧客的喜好，並改善視障按摩店，為追求視障按摩店能夠更符合顧客的需求。本研究之研究工具是以個案深度訪談，並運用非結構式訪談來予以強調對於受訪者的訪談問題，並再與受訪個案的資料相互比較，並進行結果分析。本研究認為會選擇視障按摩店的顧客，大多為了按摩服務的項目，並希望解決痠痛與不適，其實能夠留住顧客的才是師傅按摩技術與店內的外在因素環境和設備等因素。 At present, due to the impact of the new coronavirus, Taiwan's industries and people's livelihood economy have been affected. The government has also provided corresponding relief to the industry in response to the epidemic, and hopes to reduce the impact of the epidemic on the visually impaired massage industry, and also to assist the visually impaired massage industry to keep up with the digital transformation and the extension of digital applications, only to meet customer requirements. required services. This study explores the comparison between innovative shops and traditional shops among the visually impaired massage businesses, and also aims to understand the preferences of current customers and improve the visually impaired massage shops in order to pursue the visually impaired massage shops that can better meet the needs of customers. The research tool of this research is in-depth interviews with individual cases, and unstructured interviews are used to emphasize the interview questions of the interviewees, and then compare with the data of the interviewed cases, and analyze the results. This study believes that customers who choose visually impaired massage shops are mostly for massage services and hope to solve soreness and discomfort. In fact, it is the master massage technology and external factors in the shop, environment and equipment that can retain customers.
显示于类别:	[會計與資訊學系] 博碩士論文

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