視障按摩以消費者體驗與經營效益之研究

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題名:	視障按摩以消費者體驗與經營效益之研究 A Study on Consumer Experience and Operational Benefit of Visually Impaired Massage
作者:	林坤霖 LIN, KUN-LIN
貢獻者:	休閒與遊憩管理學系
關鍵詞:	附加價值;經營成效;顧客需求;新冠肺炎;按摩 Added Value;Business Performance;Customer Needs;COVID-19;Massage
日期:	2022-06-28
上傳時間:	2022-10-28 07:43:56 (UTC+0)
出版者:	亞洲大學
摘要:	在疫情影響之下，服務業等全球產業皆受到影響，在這景氣低的時期，對於服務業來說提高翻桌率，來增加營業收入並能加快服務速度，卻又不影響服務品質。因此本研究想探討消費者來視障按摩的體驗及視障按摩業在不同商圈的經營效益之差別，並提升不同客群的來客比率。本研究採用個案深度訪談作為研究工具，依據非結構式訪談強調對於受訪者的訪談問題再與受訪個案的資料相互比較，並進行結果分析。本研究認為對於視障按摩店最為重要的是具備舒適按摩環境、服務態度良好、足夠的停車位。本研究預估加上這些附加價值，在鬧區的業績至少可以增加 3 成，而郊區至少可以增加 2 成。本研究分析的結果認為視障按摩業者可以適時增加店內所需的附加價值，並提升店內的環境及服務，進而提升不同客群的來客比率。 Under the influence of the epidemic, global industries such as the service industry have been affected. In this low economic period, for the service industry, increasing the table turnover rate can increase operating income and speed up service without affecting service quality. Therefore, this study intends to explore the consumers' experience of massage for the visually impaired and the differences in the operating benefits of the visually impaired massage industry in different business districts, so as to increase the visitor ratio of different customer groups. This research uses case depth interviews as a research tool, based on unstructured interviews that emphasize the interview questions of the respondents and then compare the data of the interviewed cases with each other, and analyze the results. This study believes that the most important thing for a visually impaired massage shop is to have a comfortable massage environment, a good service attitude, and enough parking spaces. This study estimates that with these added values, performance in downtown areas can increase by at least 30%, while suburban areas can increase by at least 20%. The results of this research analysis suggest that visually impaired massage practitioners can increase the added value required in the store in a timely manner, and improve the environment and services in the store, thereby increasing the ratio of visitors to different customer groups.
顯示於類別:	[休閒與遊憩管理學系] 博碩士論文

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