本研究以台語文字在社交媒體中的應用為研究主題，探討LINE貼圖所使用的文字表達方式以及貼圖上的文字是如何呈現為研究問題，並探討台語文字的選字原則。本研究採用次級資料分析法，從LINE貼圖小舖收集的30組台語原創貼圖，並從中選取十個常用字和十一個常用詞進行分析，根據分析結果可總結出三個用詞規律:（1）直譯讀音，（2）採用通俗易懂的字, 以及（3）選字受社群媒體和新聞的影響，並且透過分析貼圖觀察到語言接觸和語碼混用的現象。 This research focuses on the application of Taiwanese text in social media, explores what Taiwanese expressions are used in LINE stickers and how the text on the stickers is presented, and discusses the principle of Taiwanese character selections. This research uses the secondary data analysis method and analyzes thirty sets of Taiwanese stickers collected from the LINE online shop, selects ten monosyllabic words and eleven popular expressions from the collected data for analysis and summarizes three rules for character choice from the analysis results: (1) homophones, (2) use of easy-to-understand characters, and (3) character selection of subjects affected by social media and news. The phenomena of language contact and code-mixing were observed through stickers.
